The Thailand Convention & Exhibition Bureau (TCEB) recently announced that it will be focussing its 2019 efforts on hosting major international conventions and exhibitions to respond to the government's Thailand 4.0 Policy on national target industry. For 2019, 43 major events have been secured, and the number of MICE travellers is expected to hit 133,435. In terms of income, TCEB hopes that these events will generate THB 5 billion for the country.
The winning bids comprise of 26 international conventions, which will attract up to 36,090 delegates and generate approximately THB 2.9 billion (US$91 million). Then there are the 17 international exhibitions, which will attract up to 97,349 attendees and an estimated income of over THB 2.1 billion.
Besides those new bids, TCEB also provided support to large-scale exhibitions held in Thailand, such as the VIV Asia, held from March 13 to 15, which is Asia's top trade show for technology and seminar for livestock and aquatic animals industry. Additionally, there are two more international exhibitions happening in June, including the Propak Asia 2019, an international processing and packaging event, as well as the INTERMACH 2019, ASEAN's leading industrial machinery and subcontracting exhibition.
"Considering large-scale international conventions and trade shows receiving support from TCEB in 2019, it is obvious that certain events are interesting and contributing to the growth and development of MICE industry, as well as target industries stipulated by the government's 4.0 Policy, ranging from agriculture, food and pharmaceuticals, energy to new technology. All of which will not only contribute to economic growth but also emphasise the potentiality of Thailand as the number one destination for conventions and exhibitions in ASEAN," said Chiruit Isarangkun Na Ayuthaya, president of TCEB.