South Australia finishing year on a high

Adelaide Convention Bureau records economic benefit of US$136 million through securing 75 business events till end 2019

Adelaide will host the global aviation event World Routes.
Adelaide will host the global aviation event World Routes.

ADELAIDE - South Australia's business events sector is enjoying a healthy boom in 2019, declared the Adelaide Convention Bureau (ACB) after it raked in US$136 million in economic benefit for the Australian state to end the year on a high.

ACB revealed that it has locked in 75 business events and attracted 28,500 delegates to South Australia from September till end 2019.

The events include one of Adelaide's largest international events, World Routes, a global meeting for airlines, airports, destinations and other aviation stakeholders. It is the first time the prestigious event has been held in Australasia.

ACB chief executive Damien Kitto said that a healthy business events sector was vital to a destination's economic strength.

"It is therefore an increasingly highly competitive marketplace in which to win such business for SA. Bringing these 75 events over four months to the State, is testament to the ACB's strategy," he said.

"We are particularly proud to be the first Australasian host of the prestigious World Routes.  The benefit and exposure for SA of winning this globally significant business event cannot be underestimated."

The 75 business events will in total use 18 different venues and deliver 130,000 bed nights for the State's hotels. The economic benefit is the equivalent of creating 1,250 jobs.

The longer-term economic benefits include trade and investment opportunities, skilled migration potential, and the exploration and showcasing of SA's expert capabilities across a range of fields.

Out of the 75 events, 27 are related to the medical industry, borne out of ACB's focus on attracting health sciences events.


Latest News