LAS VEGAS - The Singapore Tourism Board (STB) has launched a global incentive programme aimed at attracting potential visitors from the global MICE sector.
Called the In Singapore Incentives & Rewards (INSPIRE), the STB will work with 29 local Singapore businesses to offer over 60 complimentary experiences for qualified MICE groups visiting Singapore to enjoy.
The global launch of INSPIRE at IMEX in Las Vegas on Sept 11 follows a strong performance of BTMICE visitors to Singapore. In 2018, Singapore welcomed over 2.9 million BTMICE visitors, a growth of 12.1% from 2017. Tourism receipts rose 7.2% to reach S$4.68 billion (US$3.4 billion) in 2018, compared to the same period in 2017.
"We are delighted to launch the global INSPIRE programme on the back of our stellar results for BTMICE visitors to Singapore in 2018," said STB's deputy chief executive Melissa Ow.
"Building on the positive reception received for the previous INSPIRE programme that was offered to corporate groups in Southeast Asia and specific regions, the new global INSPIRE includes markets such as the Americas, North Asia, Oceania and more."
WHAT CAN YOU DO?
The lifestyle experiences fall under four broad categories, namely: Singapore's dining, entertainment and nightlife; thematic tours and learning experiences; tailored attraction-based experiences; and distinctive teambuilding activities.
Some specific examples include visitors getting to create their own bespoke cocktail using herbs and spices found in Singapore's UNESCO World Heritage site, the Botanic Gardens.
Or groups keen on discovering Singapore's Silicon Valley can get to enjoy an insider's tour of the One North vicinity, with exclusive fireside sharing sessions by founders of successful start-ups and businesses.
And for visitors who wish to immerse themselves in Singapore's famed greenery, there is a private after-hours Garden Rhapsody show at Gardens by the Bay, complete with unrivalled city night views from the OCBC Skyway.
HOW TO QUALIFY?
MICE groups that are travelling to Singapore between Sept 10, 2019 and Dec 31, 2021, can apply for the INSPIRE programme.
These groups should have a minimum of 20 foreign attendees and stay for at least three days in Singapore. Interested groups should register their interest by 31 March 2021.
Visit https://www.visitsingapore.com/mice/inspire for more details on the programme.