Sarawak’s serious about leaving a legacy at events

BESarawak uses EventXpo 2o25 to introduce I AM LEGACY movement and announce its upcoming legacy forum.

Sarawak’s EventXpo 2025 presence was bolstered by its biggest-ever delegation of co-exhibitors.
Sarawak’s EventXpo 2025 presence was bolstered by its biggest-ever delegation of co-exhibitors.

Sarawak has hailed this year’s EventXpo as a success for the destination, as it set out its national legacy agenda together with its delegation of 13 co-exhibitors from the event management, destination management and hotels and venues sectors.

Sarawak took the lead at this year’s expo with impactful initiatives under the Sarawak Pavilion, showcasing how business events can benefit not just the economy but also society and the environment. Its participation at EventXpo served as a platform to spotlight initiatives that align with the country’s priorities, especially in social, economic, and environmental development.

The destination introduced the I AM LEGACY movement to Peninsular Malaysia for the first time. The movement celebrates individual and united efforts in creating positive change through business events. This was demonstrated by Sarawak’s delegation of 13 co-exhibitors. This October, Sarawak will host LEGACY360, Malaysia's first and only business event legacy forum, which will focus on five legacy objectives: Advocate, Educate, Advance, Recognise, and Support.

BESarawak also signed a Memorandum of Collaboration with Borneo Business Connect to launch Kind Borneo, a community-focused expo taking place alongside LEGACY360 on 2-3 October in Kuching. Kind Borneo is designed to bring together corporations, non-profits, and philanthropies to share ideas and collaborate on projects that promote kindness and positive social impact.

Amelia Roziman, CEO of BESarawak, said:“Being Malaysia’s legacy capital of business events means driving impactful programmes and ensuring stakeholders have the tools, support, and opportunities needed to contribute to national progress. The legacy vision received very strong support from stakeholders, which shows that legacy-building is no longer a concept, but a shared direction for the future. Collaboration is the key to value creation.”

EventXpo 2025 took place from 7-9 August and was organised by the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS). It featured over 90 companies, two state pavilions, and international exhibitors from Korea, Indonesia, Thailand, India, and Singapore, under the theme' Business Events Build Nations'.

Tags