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Plus Seoul Program refined

Seoul Convention Bureau has tweaked its latest MICE programme to draw more business

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Seoul: conferences that are postponed but hosted within the year 2020 will to be offered 10% more of the pre-approved financial support. Credit: SCB

SEOUL - Seoul Convention Bureau (SCB) has rolled out a newly revised PLUS SEOUL programme to boost the city's MICE in response to COVID-19.

The Seoul Metropolitan government (SMG) has refined the programme by lowering the minimum number of international participants required to apply for the programme from 500 to 200 for all international conferences.

Conferences that are postponed but hosted within the year 2020 will to be offered 10% more of the pre-approved financial support.

For corporate meetings and incentive tours, the minimum number has been lowered from 50 to 20 and one extra benefit is to be added on top of the benefits selected by the company.

New additions include options such as Seoul Customised Welcome Drinks, On-Spot Photo-Booth and Food Trucks.

To promote paperless conferences, PLUS SEOUL has also introduced digital marketing using customised apps during events.

Seoul Convention Bureau MICE Planning Team spokesperson, Ms Hanna Lee, said: "We have a Give Back to Local Community programme. When the host organisation uses eco-friendly options such as using the event app instead of paper-based materials, we implement a counting system in the event app.

"The more participants make use of the eco-friendly option during the event, the more we donate back to the community. When we donate the fund to the local community, it will be on behalf of the host organisation (or any other organisation as requested).

"The donation will be made to a local institute/organisation (not necessarily related to the host organisation)."

AI Robot Rental is part of the package. "It is very similar to what we have at the Incheon International Airport. They can direct people to different places in the venues. They are not able to replace people yet but they could support the ceremonies by executing simple tasks. For example, they could bring the awards or make announcements," said Ms Lee.

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