Penang Convention and Exhibition Bureau (PCEB) recently hosted a
series of roadshows in India, as the destination hopes to entice a
greater number of visitors from the country and show the extent to which
it is prepared to host large-scale events.
The Malaysian island state previously held a virtual roadshow to
India early last year, which attracted 24 buyers and trade visitors.
This year, the roadshow, which took place on various dates in February,
went physical with a total of 15 registered exhibitors together with
Team PCEB, who welcomed various buyers and trade visitors from each
The 'Chalo Penang' roadshow visited cities including Mumbai, New
Delhi, Chennai and Hyderabad, promoting Penang as a preferred meeting
destination for Indian travellers and fostering mutually beneficial
relationships with the destination’s travel agents.
PCEB said it expects to welcome around 2,500 events with 260,000
delegates this year, with an estimated economic impact of RM1 billion.
One of its largest events is V-Convention, taking place in September
biannually, which last took place in 2022 and which attracts around
‘’PCEB is strategising comprehensive blueprints to position Penang
higher in the Indian market," said Ashwin Gunasekeran, CEO of PCEB. “The
growth and advancements of the tourism industry in Penang is rapidly
moving forward now, especially in the mainland of Penang. Team PCEB will
be doing more site inspections in the mainland to identify and utilise
the products and services at the opposite side of the island for the
As part of the roadshow, a networking dinner for buyers was hosted in
Hyderabad. The roadshow featured a range of exhibitors, including
travel agencies, hotels, restaurants and convention centres.