Penang pursues Indian market

Penang heads to India for a four-city sales mission (Credit: ThamKC/Getty Images)
Penang heads to India for a four-city sales mission (Credit: ThamKC/Getty Images)

The Penang Convention & Exhibition Bureau (PCEB) has embarked on its first Penang sales mission to India. The mission kicked off in Kolkata on January 17, moving on to New Delhi on January 19, Mumbai on January 22 and Bengaluru on January 24.

Led by Ashwin Gunasekeran, CEO of PCEB, the mission was supported by a Penang delegation of 17 partners, including the state bureau for leisure travel, Penang Global Tourism, and hotels, destination management companies, event experts and PCEB's official airline partner, Malaysia Airlines. 

At each city, PCEB met with participating buyers from India, and hosted media events with local Indian media as well as business events and MICE media and local associations. Prizes were also handed out for hotel stays and meeting packages including the grand prize of a 3D2N full expense trip to Penang. The bureau also organised a 'Experiences Unfiltered Social Media Award' for the Indian participants.

"India is one of the top five markets for Business Events in Penang, and over the past year, we have received encouraging interest from event planners and conference organisers," said Gunasekeran.

Business events are on the upswing for the northern Malaysian state, which recorded 1251 events in 2016 with an estimated economic impact of US$200 million. 

From January to September 2017, Penang hosted 1731 events with an estimated economic impact of US$230 million, this translates to a 27,7% increase in the number of events and 7% increase for the estimated economic impact.


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