PCEB to woo Indian market in roadshow

Trip across four Indian cities to promote Penang as preferred MICE destination

The PCEB roadshow in India will host B2B engagement sessions with buyers.

MUMBAI - The Penang Convention & Exhibition Bureau (PCEB) have embarked on its annual roadshow to India on Jan 13, with its first stop in Mumbai's Four Seasons Hotel.

Led by Penang State Minister for Tourism, Arts, Culture and Heritage, Mr Yeoh Soon Hin, and PCEB CEO Ashwin Gunasekeran, the 15-man delegation will continue on to New Delhi on Jan 15, Chennai on Jan 17, and Kochi on Jan 20 with the objective of promoting Penang as the preferred destination for corporate and association meetings, conferences, and incentives, and leisure travel.

The PCEB roadshow in India will host, in each of the four cities it is visiting, a B2B engagement session with participating business events and leisure travel buyers from India as well as a media session with the local Indian and business events media.

The roadshow is supported by a Penang delegation of 14 partners, including hotels, destination management companies, attractions, professional conference organisers and event experts.

At the roadshow, PCEB will launch the "Penang Specialist Programme" designed for the Indian market. The programme will equip select outbound travel, MICE, wedding and filming agencies with first-hand knowledge of Penang through a full-day workshop conducted in each city concurrently with the B2B engagement session. It has also introduced a new support package exclusive for the Indian market.

Among the incentives that the "Penang Specialists" from India can qualify for are special incentive for group sales of 100 guests and above, opportunities for familiarisation trips to Penang, opportunities to attend PCEB's training and networking programme in Penang and India, and more.

According to PCEB, India is one of the top five markets for Business Events in Penang. In 2019, 4% of Business Events of Asia Pacific origin was from India, contributing US$65.89 million in estimated economic impact to the Malaysian state.


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