MyCEB to catalyse growth in Sarawak

New deal with Centexs Commercial Services aims to take the Malaysian business events industry to new heights.

The Signing of the Memorandum of Cooperation between Malaysia Convention & Exhibition Bureau (MyCEB) and Centexs Commercial Services (CCS) featuring Azman Haji Tambi Chik (left) and Mohamad Shahren Mohamad Yusri (right).
The Signing of the Memorandum of Cooperation between Malaysia Convention & Exhibition Bureau (MyCEB) and Centexs Commercial Services (CCS) featuring Azman Haji Tambi Chik (left) and Mohamad Shahren Mohamad Yusri (right). Photo Credit: Malaysia Convention & Exhibition Bureau (MyCEB)

The Malaysia Convention & Exhibition Bureau (MyCEB) has taken steps to partner up with Centexs Commercial Services (CCS) – a Government-Linked Company (GLC) under the Sarawak Government.

CCS was established in 2019 to amplify the commercialisation value of heritage products and foster opportunities for local entrepreneurs in Sarawak.

This collaboration between MyCEB and CCS will focus on cultivating robust relationships within the local ecosystem, unlocking new opportunities for local entrepreneurs and provide them with a platform to showcase their talents and products to a global audience.

As part of this collaboration, MyCEB will leverage its extensive network and expertise to support CCS's initiatives in promoting and marketing products made by community-based entrepreneurs and nurturing the technical and digital skills of Sarawak's youth.

Together, both organisations will work hand in hand to co-develop training programmes, exchange market intelligence, and explore innovative approaches to enhance the business events experience in Malaysia.

Azman Haji Tambi Chik, CEO of MyCEB, commented: "This partnership reflects MyCEB's dedication to enculturate homegrown talent and amplify our nation’s presence on the global stage. Together, we are poised to unlock new opportunities and elevate Malaysia’s business events landscape to unprecedented heights.”

During the visit to Sarawak, MyCEB also took part in several activities to strengthen connections with the local business events community, such as having dinner with Sarawak business events industry stakeholders and participating in the Asia Pacific Green Hydrogen 2024 conference to highlight Malaysia's sustainability efforts.

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