MyCEB introduces Malaysia Twin Deal V programme to woo Korean MICE market

Datuk Zulkefli Hj Sharif, MyCEB CEO.
Datuk Zulkefli Hj Sharif, MyCEB CEO.

The Malaysian Convention & Exhibition Bureau (MyCEB) visited Seoul from May 14 to 16 as part of its mission to secure regional and international corporate meetings and incentives from Korea. The mission is led by MyCEB CEO, Datuk Zulkefli Hj Sharif and is supported by officials from the Penang Convention & Exhibition Bureau and the Sabah Tourism Board.

As part of the mission, MyCEB organised an award presentation alongside an appreciation dinner for the Malaysia Twin Deal XP programme winners. MyCEB also took the opportunity to introduce the new Malaysia Twin Deal V programme for 2019, as well as networking sessions with participants from both cities. 

"Besides such initiatives from MyCEB, Malaysia is also geared up with a year-long programme in conjunction with Visit Malaysia 2020, which targets 30 million tourist arrivals and RM100 billion in tourist receipts. On top of that, increasing flight frequency and more destinations between Malaysia and Korea too are being planned. Recently, Air Busan decided to start direct flights from Busan and Daegu to Kota Kinabalu Sabah for the first time starting this month," said Datuk Zulkefli Hj. Sharif.

MyCEB has had successes with Korea in recent past. In 2018, MyCEB secured over 6,600 participants from Korea and with a target of 5% increase in growth for the business events sector from this market for 2019.

The MTD V programme, now in its fifth edition, consists of Deal 1, Deal 2 and a Special Cumulative Rewards scheme, all designed to add more value to clients and international corporate meeting and incentive planners. 

Malaysia Twin Deal V programme is applicable to corporate and incentive groups with confirmed bookings made between April 1, 2019 to November 30, 2020 for arrivals by December 31 2020.


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