Nine incentive groups have already confirmed to visit this quarter driving 1,265 visitors to regional Victoria as part of their itinerary.
MELBOURNE - The Melbourne Convention Bureau (MCB) is working with industry partners Business Events Victoria and Business Events Australia to reassure business events clients and delegates that most parts of the Australian state of Victoria are not affected by the bushfires.
MCB said last week that it secured two new incentive groups for February, with nine groups already confirmed to visit this quarter driving 1,265 visitors to regional Victoria as part of their itinerary.
MCB chief executive Julia Swanson noted the arrival of these incentive groups is encouraging for the Victorian visitor economy following the unprecedented bushfire season across Australia.
There are many regions within Victoria that remain unaffected and will continue to offer visitors incredible tourism experiences including Ballarat, Bendigo, the Great Ocean Road, Phillip Island, the Mornington Peninsula, Yarra Valley, Dandenong Ranges, the Grampians, Daylesford, Geelong and the Bellarine Peninsula, the Murray region and West and South Gippsland, including Wilsons Promontory, she said.
MCB's priority is in supporting the industry to rebuild Victoria's reputation as a safe and vibrant tourism destination.
Ms Swanson added: "We are continuing our efforts in the corporate, incentive and meetings space with its attractive short-lead time to support local tourism operators and stimulating local economies. The best way to help is by visiting regional Victoria."
For Victorian regional tourism suppliers and local businesses, business events provide a substantial economic contribution enhancing local communities.
The MCB can assist with planning a tailored itinerary, she said.