Malaysia connects at IMEX Frankfurt

Malaysia Convention & Exhibition Bureau introduces latest campaigns and initiatives to revitalise business event activities.

MyCEB introduces campaigns and initiatives that will boost the destination’s appeal with international planners.
MyCEB introduces campaigns and initiatives that will boost the destination’s appeal with international planners. Photo Credit: MyCEB

Malaysia Convention & Exhibition Bureau (MyCEB) paves the way for international MICE connections at IMEX Frankfurt, held 31 May – 2 June 2022 in Messe, Frankfurt.

In a press conference held at IMEX, MyCEB introduced Malaysia’s campaigns and initiatives to revitalise business event activities in 2022 such as the 3R Initiative – Reset, Restart, Responsible; Meet in Malaysia Campaign; and MySafe Business Events Planner.

Addressing the media was Noor Ahmad Hamid, COO of MyCEB who emphasised the need to drive economic regeneration, reconnect workforces and reignite stakeholder relationships. “There’s now a laser focus on how meetings can truly deliver success and impact across the realms of healthcare, scientific progress, business and economic development,” he says.

The 3R initiative includes support to Malaysian companies to maintain membership with international associations, comprehensive upskilling programmes and certification, and provide incentives to international delegates.

International planners, on the other hand, are given the impetus to organise events in Malaysia through MyCEB’s Meet in Malaysia Campaign; while its MySafe Business Events Planner guides them on planning a safe and smooth journey for delegates.

Malaysia showcases a strong showing of exhibitors comprising World Trade Centre Kuala Lumpur, Business Events Sarawak, Borneo Convention Centre Kuching, Malaysia International Trade & Exhibition Centre, Sabah Tourism Board, Sabah International Convention Centre, Penang Convention & Exhibition Bureau, Setia SPICE Convention Centre and Kuala Lumpur Convention Centre.

“Malaysia is ever ready to position itself as the powerhouse for business events. As a matter of fact, for 2022 – 2030, MyCEB has secured a total of 149 business events to be organised in Malaysia. These events are expected to attract an estimated total of 212,386 delegates and generate up to RM1.3 billion in estimated economic impact for the country,” concludes MyCEB CEO Abdul Khani.

Noor Ahmad Hamid adds: “MyCEB recently celebrated a huge win given the honour to host UIA International Forum 2024 – a global architect 10 gathering that is estimated to bring 2,000 delegates generating RM41 million in economic impact, and the 7th World Union of Wound Healing Congress 2026 with 4,669 delegates and will contribute to RM85 million in estimated economic impact.”


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