Japan forms tourism policy around Global Sustainable Tourism Council criteria

Country’s commitment to sustainable growth reflected in its approach to tourism, conventions and business events

Japanese convention cities are leading the country's drive towards sustainable tourism.

TOKYO - The Japan Tourism Agency, under the Ministry of Land, Infrastructure, Transport and Tourism, has announced that it will adopt the Global Sustainable Tourism Council (GSTC) criteria as part of its tourism policy. Japan's commitment to sustainable growth can be seen in its approach not just to tourism, but also its industry for conventions and business events.  

Japanese convention cities are leading this drive, using the platform of business events to help achieve the United Nations Sustainable Development Goals (UN SDGs).

Two cities in particular, Kyoto and Sapporo, belong to the Global Destination Sustainability Index (GDS-Index), where they sit alongside other global leaders in sustainability such as Gothenburg, Copenhagen and Sydney. Another city big on sustainable practices is Yokohama.

Sustainability issues are now top-of-mind for many meeting planners and Japan is seizing the opportunity to increase its focus on responsible and sustainable practices in the business events industry.

Not only does this support the UN SDGs, but it adds value for planners, and brings a competitive edge for its business events stakeholders, the Japan Tourism Agency said.


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