India aims to have five cities breaking into the top-100 MICE cities in the world by 2023.
NEW DELHI - The India Convention Promotion Bureau (ICPB) is appealing to the government for more support in its bid to drive MICE tourism into the country.
A body under the Ministry of Tourism, ICPB met ministry officials last week and submitted a proposal which includes introducing a grant for corporates and key associations to bring more conferences and conventions into India, reported HBI.com.
The discussion include aiming to have five Indian cities break into the top-100 MICE cities in the world by 2023; streamlining marketing communications by creating a sub-brand under the Incredible India campaign for MICE promotion; and empowering overseas Indian missions to promote Indian MICE stories.
Stressing the importance of government support for the promotion of MICE, ICPB honorary secretary Girish Kwatra said governments everywhere invest a lot of money on their respective convention bureaus to bring international events, with grants and schemes to support MICE tourism.
In a presentation titled "Indian MICE - What Next?", consulting CEO of Federation of Associations in Indian Tourism & Hospitality (FAITH) Ashish Gupta, also recommended incentives like 200% weighted deduction in IGST (Integrated Goods and Services Tax) for Indian corporates to hold their events and conferences within India.