India Convention Promotion Bureau seeks government grants for hosting events

Bureau presents proposal to Ministry of Tourism in bid to drive MICE tourism into country

India aims to have five cities breaking into the top-100 MICE cities in the world by 2023.

NEW DELHI - The India Convention Promotion Bureau (ICPB) is appealing to the government for more support in its bid to drive MICE tourism into the country.

A body under the Ministry of Tourism, ICPB met ministry officials last week and submitted a proposal which includes introducing a grant for corporates and key associations to bring more conferences and conventions into India, reported

The discussion include aiming to have five Indian cities break into the top-100 MICE cities in the world by 2023; streamlining marketing communications by creating a sub-brand under the Incredible India campaign for MICE promotion; and empowering overseas Indian missions to promote Indian MICE stories.

Stressing the importance of government support for the promotion of MICE, ICPB honorary secretary Girish Kwatra said governments everywhere invest a lot of money on their respective convention bureaus to bring international events, with grants and schemes to support MICE tourism.

In a presentation titled "Indian MICE - What Next?", consulting CEO of Federation of Associations in Indian Tourism & Hospitality (FAITH) Ashish Gupta, also recommended incentives like 200% weighted deduction in IGST (Integrated Goods and Services Tax) for Indian corporates to hold their events and conferences within India.


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