Group sailings and more experiences in store for incentive groups visiting the famed Australian coast.
Experience Gold Coast (EGC) has unveiled a new international incentive campaign targeting the lucrative incentive event market across Southeast Asia, India and the broader Asia Pacific region.
The rewards
The programme aims to attract small to medium-sized incentive groups to the Gold Coast by 30 June 2027.
Eligible groups of between 70 and 250 delegates who book a minimum two-night stay on the Gold Coast can unlock up to AU$70 per delegate towards their next international incentive programme to the city.
Power of Asian incentive travel
Experience Gold Coast’s executive director of events, Avril Harris, said international incentives remain a key priority for the city, with growing opportunities emerging from Taiwan and India alongside traditional markets.
“The Experience Gold Coast Business Events team is securing incentive business with much shorter lead times, sometimes just 12 months out, reflecting the growing appetite for high quality, reward-based travel experiences,” Harris said.
This year, the city welcomed HDFC Bank from India, hosting 2,000 delegates; the FUJIKIZAI 80th Anniversary Incentive Trip (Japan) and the SAS (Japan) incentive group in November.
Looking ahead to 2026, the Gold Coast is set to welcome Amway Hong Kong Leadership with 400 delegates in March, GoodArch (Taiwan) with 480 delegates in September, and Uniwell (Taiwan) with 1,200 delegates in October.
Itineraries an easy sail
Experience Gold Coast is also highlighting the destination’s refreshed incentive travel offerings, including the recently opened Mondrian Gold Coast, and future icons such as St. Regis and Ritz-Carlton which form part of a pipeline of more than 5,500 new rooms by 2032.
New experiences including Sol Elements Bathhouse and Spa, Currumbin Wildlife Sanctuary’s Astra Lumina, a night-time light and sound trail, and Happitat, “the world’s first cliff-park” nestled in Lamington National Park.
The Gold Coast’s business events sector continues to grow, with 77 confirmed events secured through to 2032, representing AU$204 million in economic impact. This includes 52 national events worth AU$129 million and 25 international events worth $75 million.
This strong performance follows a record-breaking 2025 financial year during which Experience Gold Coast secured 88 events worth AU$84 million. Only six months into 2026 financial year, the trajectory already indicates another highly successful year.