Daegu Convention & Visitors Bureau shines with optimism

The bureau is in the process of drawing 30 international conferences focused on Daegu’s five key sectors.

The 2022 Asia-Pacific Anti-Aging Conference at EXCO: this year’s show aims to be a catalyst for more regional events.
The 2022 Asia-Pacific Anti-Aging Conference at EXCO: this year’s show aims to be a catalyst for more regional events. Photo Credit: Daegu CVB

The Korea MICE Bureau (KMB) recently interviewed Kim Seong-tae, secretary general of the Daegu Convention & Visitors Bureau (CVB), who shared his insights on how the CVB is performing.

Operating as an independent organisation with 12 members who are focused on sales and marketing targeted towards international conventions, the bureau has hosted 700 international conferences over the past 20 years.

“Our vision is to become a world-class convention bureau to establish Daegu as Asia’s leading city for business events,” said Kim.

Key projects

Large-scale international conventions held in Daegu include the 2004 World Solar City Congress, 2013 World Energy Congress, and the 2015 World Water Forum.

The city has established itself as a leading city for brain convergence research infrastructure and global brain research through hosting of the Brain and Neuroscience Congress.

Through the annual Global Robot Business Forum, Daegu formed the Global Robot Cluster (GRC), to create a platform to lead the robot industry.

Said Kim: “Even now, our convention bureau is in the process of attracting 30 international conferences focused on Daegu’s five key sectors including UAM (Urban Air Transportation), semiconductors, robots, healthcare, and ABB (AI/Big Data/Blockchain). And we are seeing the creation of legacies including industrial innovation and community development as key factors.”

Creating legacy events

The bureau is developing various regional programmes that involve the industry, academia and government. Daegu Exhibition & Convention Center’s (EXCO) East Wing was opened in April 2022, securing 30,000 sqm of exhibition space, making it possible to host large-scale international conferences on a global level.

“With the opening of the East Wing, we were able to successfully host the World Gas Congress in May 2022, inviting 4,267 participants from 73 countries. We are working on equipping the East Wing with meeting facilities for small-to-medium scale meetings. This will contribute greatly to participant satisfaction and attracting international conferences,” said Kim.

Big wins in tough times

In 2020, the CVB successfully won the bid for the 2024 World Congress on Fluid Dynamics and the 2026 World Society for Neurorehabilitation by using an online bidding system. Through the establishment of an online studio and an XR studio, it responded to the difficult environment with the creation of a hybrid meeting room at EXCO.

New initiatives

The bureau will be aiming to launch regionally specialised conventions such as the annual Asia-Pacific Anti-Aging Conference at EXCO which has been running for six years by Daegu Convention Bureau. Last year’s event drew 616 attendees, where 312 were international delegates.