A myriad of business events lined up for Miri

The city in the north of Sarawak wants to build on its potential as a top-of-mind MICE destination, with the opening of a new convention centre.

Miri will boast a new convention centre in 2025.
Miri will boast a new convention centre in 2025. Photo Credit: GettyImages/jameslsy

The Miri Business Events Committee (MBEC) has plans to develop the northern region of Sarawak into an attractive business event city, starting with a new convention centre slated for completion in 2025.

In the lead up to establishing Miri as a potential MICE destination, MBEC will gear up for it with industry training, product testing, and a familiarisation trip for selected potential conference and incentive organisers.

Attracting international conventions, exhibitions and other business events to Miri will require the right infrastructure.

“Miri has plenty of potential as a business events city especially with international corporations opening Asia Pacific offices in Miri and the surrounding areas”, said Abdul Karim Rahman Hamzah, Sarawak’s minister of tourism, creative industry and performing arts. “A new convention centre will attract more business visitors to Sarawak — at the same time, become a versatile venue for festivals, sporting and other public events”.

Additionally, Hamzah encourages more industry and non-industry players to come forward and propose new convention and exhibition topic ideas.

MBEC met with minister Abdul Karim Rahman Hamzah and BESarawak) CEO Amelia Roziman on 24 August morning to discuss the development of Miri's MICE infrastructure.
MBEC met with minister Abdul Karim Rahman Hamzah and BESarawak) CEO Amelia Roziman on 24 August morning to discuss the development of Miri's MICE infrastructure.

Adam Yii, MBEC chairman and the mayor of Miri, revealed that most of the city’s business events are being held in hotels but now require a more suitable venue to meet the rapid demand.

“Miri’s value proposition would increase tenfold with a purpose-built convention centre,” said Yii. “The Committee is very pleased to collaborate closely with Dato Sri Abdul Karim to make Sarawak’s second convention centre a reality. We will work closely with other industries to fully utilise the centre by developing the right programming.”

Business Events Sarawak’s (BESarawak) CEO Amelia Roziman added that “MBEC will draw a Miri Business Event Masterplan to navigate the growth and regulate present and future development of Miri. BESarawak will support this activity to ensure that Miri’s development is in line with the Post Covid-19 Development Strategy 2030, where business events play a major role in achieving the strategy’s aspirations.”

Other activities for the year in Miri include a legacy workshop, Congress Certification Programme Plus workshop, #TRIBESPIRIT team building for industry partners, and launch of Ambassadors Club in conjunction with TriBE Assembly @ Miri.

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