Asia incentive groups return to Melbourne

Melbourne Convention Bureau secures groups from Malaysia, Singapore, Indonesia and New Zealand, expected to arrive starting May.

Melbourne Convention Bureau kicks off the reopening of international borders with incentive groups from Malaysia, Singapore, Indonesia and New Zealand.
Melbourne Convention Bureau kicks off the reopening of international borders with incentive groups from Malaysia, Singapore, Indonesia and New Zealand. Photo Credit: gettyimages/Blake Williams

Asia incentive groups from Malaysia, Singapore, Indonesia and New Zealand return to Melbourne, the first since Australia closed international borders in 2020.

The six incentive groups, secured by Melbourne Convention Bureau (MCB), signal a positive start to post-pandemic incentive travel business. Starting May, 162 Southeast Asian and New Zealand delegates will arrive, filling close to 1,661 room nights and expected to inject more than $898,000 in economic contribution to Victoria’s economy.

Pre-pandemic, Melbourne attracted on average just over 100 incentive groups with approximately 55,000 international delegates each year spending on average $1019.00 per day, across accommodation, tourist attractions, local shops and cafes.

Delegates from these groups will visit an array of attractions in Melbourne and regional Victoria. The line-up includes Yarra Valley, Mornington Peninsula, Phillip Island Nature Park for the iconic Penguin Parade as well as a trip to enjoy the Great Ocean Road.

“Every incentive group secured by MCB visits regional Victoria. There is an abundance of experiences available all within a short drive from the city centre – from coastal attractions, wine and dine experiences to nature and adventure-based activities,” said MCB Chief Executive Julia Swanson.

The ease of business travel is expected to further boost the pent-up demand for planners to resume incentive benefits for employees and to attract potential talents to the companies.

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