The Malaysia Convention & Exhibition Bureau (MyCEB), together with 13 industry partners from hotels, state bureaus and convention centres, made a strong showing at the recent Asia-Pacific Incentives and Meetings Expo (AIME). The event happened from February 18 to 20, 2019, in Melbourne, Australia.
"MyCEB has been participating in AIME since 2010, and it has proven to be the one of the best platforms for us to gain insights on the current business events industry trend. The platform offered at AIME enable us to meet and network with the right buyers and the exhibitors from the Asia Pacific region and across the world, hence create the opportunity to pick up leads and help our efforts in bidding world-class business events to be held in Malaysia. This is in line with our campaign as we gear up for the upcoming Visit Malaysia 2020 (VM2020)," said Datuk Zulkefli Hj. Sharif, CEO of MyCEB, an agency under the Ministry of Tourism, Arts and Culture Malaysia (MOTAC).
The Visit Malaysia 2020 initiative not only aims to rally all industry players towards this common goal, but is a call to welcome tourists from all over the world to experience Malaysia's warm hospitality and diverse tourist attractions.
This marked the ninth consecutive year of MyCEB's participation at the prominent trade show. This also comes after a great showing in 2018, where MyCEB and its industry partners secured a total of 152 business events, which in turn delivered an estimated economic impact of RM1.58 million (US$388,000), as well as attracted over 100,000 international delegates.
Despite the strong market challenges in 2018, MyCEB recorded 27% above the targeted KPI of 340,000 delegate days set by the Ministry of Tourism, Arts and Culture Malaysia. This is the best performance since its inception in 2009, registering a notable figure of 430,868 delegate days.