Sabah Tourism Board continues to prepare its event professionals for
the international field, launching subsidised Congress Certification
Programmes (CCP) targeted at upskilling local business events players,
particularly in the digital strategy sphere.
Congress Certification Program (CCP) 1.0 debuted earlier this year
from 22-25 February, attended virtually by 25 participants from event
and exhibition companies / organisers, destination management companies
(DMCs), as well as related travel industry players.
Supported by the Malaysian Association of Convention and Exhibition
Organizers and Suppliers (MACEOS), topics covered included risk
management, financial management, the bidding process, sponsorship and
subvention, as well as meeting and event design, including technology
and marketing plans.
Seven months on, CCP 2.0 Advance Masterclass — currently underway
from 16 November to 9 December — additionally serves to upgrade
certified Professional Conference Organisers (PCOs), and cover the new
online world: from digital marketing application, event technology to
digital event strategies.
Among the 20 attendees signed up for the four-week virtual course is
Michel Mansuet of Place Borneo Sdn Bhd, whose goal is to "conduct a
world class (or beyond) business events in the near future".
Tricia Melisa Mojulat of Do.It
Management Incorporation is looking forward to the "experience sharing
among participants," and prepare "for future business events as well as
elevate my annual conferences to reach international levels. After this
programme, I believe we are more prepared to hold bigger events that
meets international standards".
Meanwhile, new players entering the business events field have the
option of attending round two of the Congress Certification Program
(CCP) 1.0, running from 7-10 December. Industry professionals in the
events management, MICE, DMCs, government agencies and lecturers are
also welcome to join, or email the BE Team at [email protected]
Noredah Othman, CEO of Sabah Tourism Board said, "This past year,
Sabah Tourism Board provided financial assistance in attempts to sustain
BE from physical events to then including hybrid events.
“We are glad to be able to work together again with MACEOS for CCP
2.0 and the second round of CCP 1.0, as this is part of our initiatives
to support the development of human capital for the state’s business
events industry," adding that Sabah will be bidding for the 20th World
Federation of Tourist Guide Associations Convention next.