Will Thailand be SE Asia's first to host specialised expo?

TCEB and industry partners unite to put on the best front for Phuket's Specialised Expo 2028 bid.

Post-expo area development to turn facilities built for Expo 2028 Phuket into medical and wellness offerings is a key priority in Thailand's bid.
Post-expo area development to turn facilities built for Expo 2028 Phuket into medical and wellness offerings is a key priority in Thailand's bid. Photo Credit: TCEB

Thailand is vying against Argentina, Serbia, Spain and the US to host the Specialised Expo 2028 in Phuket. Should Phuket be selected, the island would be the first city in Southeast Asia to host the world-class expo.

Themed “Future of Life: Living in Harmony, Sharing Prosperity”, the Expo is proposed to be held from 20 March and 17 June 2028 on a site located in Mai Khao Beach, part of Phuket International Medical Tourism City.

Some 106 countries are expected to participate in the expo, with a minimum of 7 million expo visitation and a revenue of 50 billion baht projected for Thailand.

The expo is also expected to generate 110,000 jobs, increase Thailand’s gross domestic product by 39.357 billion baht, and raise tax revenues by 9.512 billion baht.

Thailand Convention and Exhibition Bureau (TCEB), representing the Thai government, has worked with Phuket since 2020 to prepare for the candidacy of Expo 2028 Phuket Thailand.

“The key priority for BIE is post-expo area development," TCEB president Chiruit Isarangkun Na Ayuthaya. "For this, we are highlighting that the facilities built for Expo 2028 Phuket will be re-developed into the World Medical and Wellness Center with provisions for public-private partnerships in healthcare and wellness, education, and sustainable living."

Following TCEB and Phuket's first country presentation to the Bureau International des Expositions (BIE) in June, nine members of the enquiry mission recently visited Thailand in July 2022 to evaluate the Phuket’s candidacy to host Expo 2028 Phuket Thailand.

A second country presentation is set to be made to BIE in November.

BIE will reveal the finalists after the second country presentation in November and the winning host country in June 2023.



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