Koelnmesse and Messe Düsseldorf, two of the biggest names in the
trade fair world, are coming together to organise the 13th edition of
Wine and Gourmet Japan, the only specialised wine and spirits trade fair
To be held at the Tokyo Big Sight convention centre from 12-14 April
2023, Wine and Gourmet Japan will take place alongside seven established
partner fairs, including FABEX and ISM Japan, and is expected to draw
about 80,000 visitors in three days.
Messe Düsseldorf will eventually be taking over the 'Wine' segment
from Wine & Gourmet Japan to rebrand and organise the show as the
new ProWine Tokyo from 2024, while Koelnmesse will concentrate on the
gourmet food area together with ISM Japan, which specialises in the
sweets and snacks sector.
With this new partnership, the co-located events create synergies and
benefit from the appeal of the Japanese food fair FABEX, allowing
visitors to enjoy a larger and more specialised product range with the
combination of FABEX, ProWine Tokyo and ISM Japan.
"With ProWine Tokyo, ISM Japan and our gourmet focus, all embedded in
FABEX Tokyo, which attracts many visitors and has a wide reach, we are
creating an optimal offer for our visitors from the respective
industries and a unique platform for our Japanese buyers from retail and
HoReCa sectors. Everyone wins!” explained Mr Makoto Takagi, managing
director of Koelnmesse Japan.
“This partnership of FABEX Tokyo, ISM Japan and ProWine Tokyo will
create an ideal 'one-stop' business platform. Its uniqueness of being
comprehensive as a whole, but at the same time highly specialised in
general food, sweets & snack, and wine & spirits – fulfils every
need of every professional buyer. Exactly like the old saying, ‘Though
one may be overpowered, two can defend themselves. A cord of three
strands is not quickly broken," said Akiko Ohara, president of Messe
"The Japanese F&B market is a very high-profile industry that
makes above-average demands on quality. This is why we are very pleased
that our visitors will be able to benefit from the combined competencies
and international appeal of ProWine Tokyo and ISM Japan in the future,"
said Katsuki Hirayama, vice president of the Japan Food Journal.
The demand for wine in Japan has accelerated during Covid-19 from
2019 to 2021, bringing robust growth to the sector. Wine retailers
recorded a 119% growth in the market for fine wines and a 110% increase
in premium wine prices. The trend is especially notable among the
younger generation in their 20s and 30s, with their wine consumption
increasing by 15% during the same period.
According to the organisers, Japan's growth potential in the wine
industry is enormous, especially due to the free trade agreement with
the European Union that came into force in February 2021.