Human nature is set to be the focus when thousands of event professionals meet at IMEX in Frankfurt this May.
IMEX Group, organisers of the annual IMEX in Frankfurt tradeshow, has
announced the event will focus on celebrating all that’s good about
being human, particularly human diversity.
The focus aims to provide a framework for educational programming at
each IMEX show as well as a theme for exhibitors to embrace if they
wish.
“Never have we been more aware of our vulnerabilities and
responsibilities as humans. Our intention with HUMAN NATURE is to
encourage everyone in the global meetings, events and incentive travel
industry to recognise, understand and celebrate all that’s good about
being human, particularly human diversity,” said IMEX Group CEO, Carina
Bauer.
“Our team is working with partners to design a show that focuses on
many aspects of human nature, tapping into innate and learned
behaviours; our diverse needs and goals; what makes us healthy; what
inspires us; what makes face-to-face human connections vital; how we
learn and how we remember,” added Bauer.
In keeping with the theme, IMEX Frankfurt’s education programme will centre around six tracks:
- Technology and Innovation
- Trends and Research
- Experience Design and Event Marketing
- Business Practices will include the Event Planner Toolkit
- People and Planet will address Equity, Diversity and Inclusion
(EDI), professional and personal development, leadership, culture and
engagement, wellbeing, and sustainability
IMEX Frankfurt takes place 23-25 May 2023. Registration goes live mid-January.
Source: M&IT