IMEX in Frankfurt has been held at Messe Frankfurt since 2003. Photo Credit: IMEX Group
The IMEX Group and Messe Frankfurt have extended their partnership
until 2025. The convention facility has worked with the IMEX Group since
the first IMEX in Frankfurt in 2003; it will host the 2022 edition of
the trade show May 31-June 2.
In announcing the extension, IMEX Group's director of operations Mark
Mulligan, said "Messe Frankfurt has been a very supportive and flexible
partner along the way, working with us to regularly evolve the show to
meet the needs of our global industry. This year’s IMEX in Frankfurt is
set to be very special – we’re returning to Frankfurt for the first time
in two years and also celebrating 20 years of the show."
Michael Biwer, vice president of guest events at Messe Frankfurt,
added "IMEX has a very special significance as an important
long-standing guest organiser and at the same time as a strategic MICE
industry partner."
The 2022 IMEX in Frankfurt show is expected to be
of a similar size and scale to the 10th edition of IMEX America, which
took place in Las Vegas in November 2021.
"We’re experiencing strong demand from both buyers [2,000 from 70
countries] and exhibitors, all of whom are motivated and excited to get
back to doing business face to face," IMEX Group CEO Carina Bauer. "The
steady pace of registration a full two months before we open reflects
the industry’s quickening recovery."
Bauer added that a range of international exhibitors – destinations,
venues, technology partners, incentive companies and more – are planning
to participate in the show, with many taking the opportunity to launch
new strategies, campaigns and products. Among the expected announcements
are the launch of new convention centres in the Middle East and the UK,
as well as details on the sustainability strategies of destinations.