Expect out-of-the-box thinking in the organisation and implementation
of the ASEAN Tourism Forum (ATF) 2024, as the powerful forces of
sustainability, digitalisation and labour shortage reshape the tourism
industry in Southeast Asia.
Elevating the quality of content, quality of experience, and quality
of networking opportunities will be key focal points behind the
transformational new approach to the next ATF, which will be held in
Vientiane, Laos from 22-27 January 2024.
was the key message delivered at last week's signing of the Memorandum
of Understanding (MoU) between Laos Ministry of Information, Culture and
Tourism (MICT) and ASEAN Tourism Association (ASEANTA), which has been
appointed to organise the Travex for ATF 2024.
Laos is working hand in hand with ASEANTA to organise a successful
ATF 2024, building on the depth and breadth of experience that ASEANTA
and its established partners will bring to the event, says Khom
Douangchantha, director general of the tourism marketing department at
The ASEANTA has assembled a team of travel trade partners with an
established track record in the industry to ensure a successful outcome
for the next ATF. These include MP International (MPI) as the event
organiser, Fusionex as the technology partner and provider of the
ASEANTA Travel Exchange (ATEX) platform, and Travel Weekly Asia as the
Collective creativity a driving force for consortium
Led by ASEANTA president Eddy Soemawilaga, strengthening
sustainability, elevating human capital development with a focus on
education, and improving the quality of buyers and event experience will
be key pillars for ATF 2024 in line with the theme, “Quality and
Responsible Tourism: Sustaining ASEAN's Future”.
ATF 2024 will be an event by the industry, for the industry. We are harnessing the collective creativity of the ASEAN tourism community as a whole.
Eddy Soemawilaga, president, ASEANTA
“ATF 2024 will be an event by the industry, for the industry. We are
harnessing the collective creativity of the ASEAN tourism community as a
whole,” he says. “ATF will leverage stronger education conference
session to raise human capital development as the manpower shortage
becomes a glaring issue. Technology, too, will be a core component in an
era of sustainability.”
Soemawilaga points out that Laos is growing on travellers’ radar as a
sustainable tourism destination. “With its wealth of natural
attractions and landscapes, diverse ecotourism offerings, and rich
cultural heritage, Laos will prove a captivating destination to attract
quality buyers,” he comments.
Reunion of industry forces in Laos
ATF 2024 will also see the combined forces of MPI executive director
Jason Ng and Travel Weekly Asia publisher Irene Chua, both travel trade
veterans and whom were among the pioneer team that launched Laos’ first
ATF in 2004.
Expressing his excitement about returning to Laos and working
together with the industry’s heavy hitters, Ng says, “MP is delighted to
bring our learnings and experience of having organised past ATFs to the
team. Together with ASEANTA, Travel Weekly Asia and Laos MICT, we will
be giving ATF 2024 a refreshed experience. Delegates can look forward to
new business networking opportunities at Travex, and at the same time
gain new insights and perspectives from the new ASEAN Tourism Conference
which we are launching."
Chua concurs, “Travel Weekly Asia is proud to be appointed by ASEANTA
as the official daily for ATF 2024. We will help shape the transfer of
knowledge within the industry, as well as acting as driver of topics
that are currently moving our industry. Expect many breakthroughs next
More details about ATF 2024, including seller and buyer registration information, will be unveiled in the coming weeks.
Watch this space.
Source: Travel Weekly Asia