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Thailand gains ground as exhibition destination

TCEB’s senior vice president – Business, Nichapa Yoswee said that Thailand is targeting some 22 additional events in line with the country’s priority sectors. (Credit: TCEB)
TCEB’s senior vice president – Business, Nichapa Yoswee said that Thailand is targeting some 22 additional events in line with the country’s priority sectors. (Credit: TCEB)

Thailand is making strides as a regional hub for exhibitions, securing a record number of events in the last year with more in the pipeline, according to TCEB.

One of the upcoming highlights is the 86th UFI Global Congress that will be held from November 6 to 9 in Bangkok, where more than 400 professionals from the global exhibition industry are expected to attend.

Nichapa Yoswee, TCEB's senior vice president - Business said that the country is "catching the attention of foreign organisers and the international community".

"In total 22 international exhibitions held in Thailand during 2018-2019 were certified by UFI - The Global Association of the Exhibition Industry, representing the highest number of UFI-certified exhibitions in ASEAN," Nichapa said.

This year, TCEB also supported a record 17 new international exhibitions, including four events on smart devices from China, Singapore and Malaysia; a digital event from Germany; one event from Energy from Singapore; two food events from Thailand; and one each on logistics and health from Thailand.

Business is also expected to accelerate in the upcoming months. TCEB is targeting some 22 additional events in line with Thailand's priority industries, which range from sectors such as digital, food, energy, smart devices and logistics.

Nichapa says that TCEB is seeing emerging interest from international organisers to use Thailand as a gateway to the ASEAN region.

"They are also keen to explore the many business opportunities provided by the Thai government's 'Thailand 4.0 - EEC' (Eastern Economic Corridor) initiative, which is considered ASEAN's largest in terms of investment values and development potential," she added.

There are signs that Thailand is gaining traction, having attracted returning events such as CEBIT ASEAN Thailand, Bangkok Beauty Show (Health Tourism) and Medical Devices ASEAN (Integrated Medical Service).

The bureau has ramped up initiatives to attract national pavilions at various exhibitions in Thailand through its "360 Degree Exhibition Success" initiative.

It has brought in a China pavilion at CEBIT ASEAN Thailand, LED Expo and METALEX; South Korea at Propak Asia, SILMO and Medical Devices ASEAN; Singapore at Infocomm Southeast Asia; Malaysia at CEBIT ASEAN Thailand; Taiwan at Propak Asia and Medical Devices ASEAN; and the United Kingdom at Propak Asia.

The bureau offers assistance to business missions that bring trade visitors from the ASEAN region and surrounding regions, including China, to Thailand.

It recently confirmed 250 trade visitors from Vietnam for various trade shows on food and agriculture, construction, infrastructure, health, retail, lifestyle and automotive events.

Another 70 trade visitors from Myanmar will also be arriving for trade shows relating to sectors such as medical and pharmaceutical, food processing and packaging, retail, logistics, sports and tourism.

The bureau also recently matched Thai organiser Expolink Global Network with German organisers, Euroexpo and Messe Stuttgart, to launch the new "LogiMAT - Intelligent Warehouse" event in Thailand, which is scheduled to be held from May 13 to 15, 2020.

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