From 1800s England to modern-day South Korea, event attendees can now network and conduct business - while on set of their favourite Netflix series. Photo Credit: Netflix
Events planners will soon be able to offer attendees the chance to
gasp at Lady Whistledown’s latest telling of society scandals, or join
the Hellfire Club, thanks to the opening of Netflix House, an
experiential entertainment venue that will bring the streaming service’s
most beloved titles to life.
The venue builds upon previous Netflix live experiences that have been introduced for titles including Bridgerton, Money Heist, Stranger Things and Squid Game,
and will provide a unique venue for visitors to be a part of their
favourite series, chow down on food inspired by these titles, and get
their hands on exclusive merchandise.
The first two locations will open at King of Prussia in Pennsylvania
and Galleria Dallas in 2025. Both Netflix Houses will occupy former
department store locations and span footprints of over 9,200 sqm.
“At Netflix House, you can enjoy regularly updated immersive
experiences, indulge in retail therapy, and get a taste — literally — of
your favourite Netflix series and films through unique food and drink
offerings,” says Marian Lee, Netflix’s chief marketing officer.
“We’ve launched more than 50 experiences in 25 cities, and Netflix
House represents the next generation of our distinctive offerings. The
venues will bring our beloved stories to life in new, ever-changing, and
unexpected ways.”