Messe Frankfurt returns to pre-pandemic business levels

Messe Frankfurt hosted 230 guest events in 2022, only 20 short of the 2019 total.

Photo Credit: Adobe Stock/EKH-Pictures

The number of meetings and events at one of Europe’s best-known exhibition grounds has almost bounced back to pre-pandemic levels, new figures have revealed.

Messe Frankfurt hosted 230 guest events in 2022, only 20 short of the 2019 total, and venue managers said they were ‘optimistic’ the recovery would continue in 2023.

Events already scheduled for this year include the 67th Annual Conference of the Society for Thrombosis and Haemostaseological Research, the European Hematology Association Congress, the Institutional Money Congress, the Unified International Technical Conference On Refractories, and Eurobike, amongst others.

Michael Biwer, vice president of guest events, explains: “We are very optimistic about 2023 and are delighted to be welcoming new event formats. We expect overall demand to continue rising, which augurs well for our vision: to establish Frankfurt as Germany’s leading MICE destination. We are doing everything in our power to make this a reality.”

Recently the venue launched a new partner model in collaboration with the Frankfurt Convention Bureau, DEHOGA Frankfurt Rhein-Main, and the Frankfurt Hotel Alliance called the Frankfurt MICE 2030 initiative, designed to boost Frankfurt’s event business.

Recent innovations at Messs Frankfurt, include myVenue, a 24/7 online request and planning tool for the Kap Europa congress centre, and Messe Frankfurt Locations Talk, a regular live stream where industry experts discuss the latest issues.

The company has also signed the Net Zero Carbon Events Pledge, a sustainability initiative that requires Messe Frankfurt to make its events climate-neutral by 2050.

Messe Frankfurt is also investing in the infrastructure of its exhibition grounds. The new Hall 5 is now in operation in the eastern portion of the Frankfurt exhibition grounds. The exhibition hall is connected to the Congress Center on one side and Hall 6 on the other. To the south of Hall 12, construction work has already begun on the new Messeplatz entrance in the Europaviertel district, across from the planned U-Bahn stop.

Source: AMI

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