The number of meetings and events at one of Europe’s best-known
exhibition grounds has almost bounced back to pre-pandemic levels, new
figures have revealed.
Messe Frankfurt hosted 230 guest events in 2022, only 20 short of the
2019 total, and venue managers said they were ‘optimistic’ the recovery
would continue in 2023.
Events already scheduled for this year include the 67th Annual
Conference of the Society for Thrombosis and Haemostaseological
Research, the European Hematology Association Congress, the
Institutional Money Congress, the Unified International Technical
Conference On Refractories, and Eurobike, amongst others.
Michael Biwer, vice president of guest events, explains: “We are very
optimistic about 2023 and are delighted to be welcoming new event
formats. We expect overall demand to continue rising, which augurs well
for our vision: to establish Frankfurt as Germany’s leading MICE
destination. We are doing everything in our power to make this a
Recently the venue launched a new partner model in collaboration with
the Frankfurt Convention Bureau, DEHOGA Frankfurt Rhein-Main, and the
Frankfurt Hotel Alliance called the Frankfurt MICE 2030 initiative,
designed to boost Frankfurt’s event business.
Recent innovations at Messs Frankfurt, include myVenue, a 24/7 online
request and planning tool for the Kap Europa congress centre, and Messe
Frankfurt Locations Talk, a regular live stream where industry experts
discuss the latest issues.
The company has also signed the Net Zero Carbon Events Pledge, a
sustainability initiative that requires Messe Frankfurt to make its
events climate-neutral by 2050.
Messe Frankfurt is also investing in the infrastructure of its
exhibition grounds. The new Hall 5 is now in operation in the eastern
portion of the Frankfurt exhibition grounds. The exhibition hall is
connected to the Congress Center on one side and Hall 6 on the other. To
the south of Hall 12, construction work has already begun on the new
Messeplatz entrance in the Europaviertel district, across from the
planned U-Bahn stop.