The new business will be primarily focused on corporate travel. Photo Credit: Getty Images/Nopphon Pattanasri
After integrating its 2020 acquisitions of Travel & Transport, Radius Travel and Sydney-based travel tech company Tramada, Corporate Travel Management (CTM) has introduced three new global business units to enhance its value proposition for multi national corporate clients, agency network and supplier partners.
Global Customer Solutions will focus on maximising value to the global and multi-national travel programme segment. Led from the US by VP Global Customer Solutions, Kristen Pratt (formerly with Travel & Transport), the division will offer global travel programmes access to CTM's extended global footprint, via owned and partner agencies, standardisation across reporting and implementation processes, and access to CTM's proprietary technology and global supplier solutions to offer increased programme consistency and value in all markets.
The Global Agency Partnership Programme will focus on adding value to CTM's global partner agencies by leveraging CTM's scale, global buying power, content aggregation and unique proprietary technology solutions.
Importantly, the new agency partnership team will also ensure CTM has a robust and expanding network of agencies to service clients in every market they operate in.
Led by Nicole Wilcock from Radius Travel, who's now VP Global Agency Partnership Program at CTM, the new team aims to make the acquiring company's global network larger, stronger, more valuable and truly competitive for global travel accounts through the delivery of consistent service and technology experiences.
Global Supplier Partnerships Program is a new team tasked with continuing to grow CTM's strategic supplier partnerships across air, hotel and car suppliers as well as technology and other third-party suppliers.
The team will continue to build out its offering to deliver scale, enhanced value and industry-relevant solutions to benefit CTM clients and agency partners.
Bringing together teams from recently acquired companies, CTM appoints Nicole Wilcock (left) and Kristen Pratt to head up new business units. Photo Credit: Twitter/@kristen_s_prattThe new business units have also created a number of new strategic roles in CTM's global organisation across sales, implementation and technology solutions functions.
Global COO of CTM Laura Ruffles said, "We acted quickly to successfully integrate our recent acquisitions during the downtime in travel activity. This has enabled us to design a new business framework to support exciting growth opportunities for our customers, suppliers and agency partners in a post-COVID environment."
"CTM has long offered a global solution to customers, utilising the strength of our global footprint and regional accountability structure to deliver a unique blend of high-touch service and intuitive technology to our global clients. This approach is proving more valuable than ever in the more complex post-Covid travel environment.
By absorbing key talent and combining capabilities from the different companies, CTM expects to be able to enhance the value chain for customers, suppliers and partners through the provision of consistent and customisable service, technology and contracting solutions – all within a single partnership agreement.