The secrets of a cutting-edge convention centre in the world’s most visited city

Insider insights on how Bangkok’s Queen Sirikit National Convention Center attracts high-profile business events with its winning formula.

Queen Sirikit National Convention Center enjoys a prime location in Bangkok, which was crowned the world’s most-visited city in 2023 by Mastercard.
Queen Sirikit National Convention Center enjoys a prime location in Bangkok, which was crowned the world’s most-visited city in 2023 by Mastercard.

As the event industry evolves, convention centres are transforming from traditional spaces to dynamic hubs of creativity and collaboration. Queen Sirikit National Convention Center (QSNCC) in Bangkok epitomises this shift, offering a versatile and experiential environment that caters to the evolving needs of event organisers and attendees alike.

The flexibility of QSNCC’s infrastructure and facilities, plus state-of-the-art support, opens a world of possibilities when planning an event. Not only does the centre enjoys a prime location in Bangkok with 78,500 sqm of versatile event space, QSNCC also features eight spacious event halls, four plenary halls, four ballrooms, and 50 meeting rooms which can customised to accommodate events of any size.

Sustainability and inclusivity at its core

QSNCC adhered to rigorous sustainability standards and minimised its environmental impact, becoming Thailand’s first LEED silver certified convention centre.
QSNCC adhered to rigorous sustainability standards and minimised its environmental impact, becoming Thailand’s first LEED silver certified convention centre.

QSNCC is committed to sustainability, being Thailand’s first LEED silver certified convention centre, with features such as LED lighting, real-time energy tracking, eco-friendly waste disposal, and other green initiatives. Its dedication to eco-friendly practices has earned recognition, including the M&C Asia Sustainability Award in 2023.

The centre’s dedication to sustainability is what attracted Sustainability Expo 2023 (SX2023), ASEAN’s largest exposition in the field, said the expo director, Tongjai Thanachanan. “QSNCC showcases its comprehensive ability to fulfil every requirement of SX2023, encompassing meticulous planning in sustainable architectural design, energy-efficient facilities, the use of environmentally friendly materials, and convenient access via the subway system to reduce greenhouse gas emissions.”

Bringing life into the centre

With the Benjakitti Park just next door, QSNCC offers ample natural light, fresh air, and green surroundings for attendees during events.
With the Benjakitti Park just next door, QSNCC offers ample natural light, fresh air, and green surroundings for attendees during events.

Beyond its impressive infrastructure, QSNCC has consciously incorporated plenty of soft features that make it a desirable venue for business events to be held in. Abundant natural light throughout the building makes for a welcome change, while its proximity to Benjakitti Park means that fresh air and green spaces are literally just outside its doors.

The feel-good factor extends to the interior design which evokes a sense of place, blending traditional Thai motifs and contemporary art. A pair of monumental mural installations made of upcycled textiles captivate visitors, allowing them to experience a slice of Bangkok even if they don’t have time to venture out.

After attending ICCA Congress 2023, Ray Bloom of IMEX, Europe’s biggest MICE trade show, put the marriage of the functional features and relaxing atmosphere this way: “[QSNCC] has fantastic infrastructure and the natural light just makes this venue outstanding. People were able to both attend serious meetings and relax with all the facilities offered. The venue’s very special indeed.”

Since its 2022 reopening, QSNCC has a become a preferred venue for prestigious business events including ICCA Congress 2023.
Since its 2022 reopening, QSNCC has a become a preferred venue for prestigious business events including ICCA Congress 2023.

Going beyond business

For organisers and attendees, part of QSNCC’s appeal is its multi-faceted amenities beyond a convention centre. GIS Group’s Jason Yeh says, “QSNCC is not only a place to meet. People can walk, shop, and go to restaurants. The atmosphere makes it very easy to talk and connect.”

The centre contains a wide range of F&B options, from Thai restaurants to trendy cafés and grab-and-go concepts. There is also a food court, a variety of retail shops, and on-site massage to relax after a long day of meetings.

Furthermore, QSNCC is located on the edge of the sprawling Benjakitti Park, itself connected by an elevated walkway to central Bangkok’s other major green space, Lumpini Park. Visitors who want to freshen up after a stroll or a jog in the park will find a convenient shower station within QSNCC.

Top-notch events in the line-up

With its sustainable vision and state-of-the-art facilities, QSNCC is steadily attracting a high level of interest from international event organisers and visitors alike.
With its sustainable vision and state-of-the-art facilities, QSNCC is steadily attracting a high level of interest from international event organisers and visitors alike.

Amid the rising trend towards experiential meeting venues, it’s no wonder more and more business events are placing their trust in QSNCC.

Coming up on QSNCC’s calendar is an exciting line-up of top-notch events, including the first Asia-based edition of the financial services show Money 20/20 Asia (23-25 April); this year’s FIFA Congress 2024 (13-17 May), its host of football stars and the announcement of the host country for the FIFA Women’s World Cup in 2027; and IAPPA Expo Asia 2024 (27-30 May) from the International Association of Amusement Parks and Attractions.

Learn more about QSNCC and explore its successful events here.

 

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This article is brought to you by Queen Sirikit National Convention Center


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