Sheraton Hotels & Resorts has unveiled a new vision to inject
contemporary aesthetics and community vibes to the 80-year-old brand.
Following Marriott International’s announcement in 2018 of its plans
to refresh the iconic brand, hotels which have underwent a revamp
include Sheraton Grand Dubai, UAE; Sheraton Guangzhou, China; Sheraton
Mianyang, China, Sheraton Phoenix Downtown, US; Sheraton Denver
Downtown, US; and Sheraton Tel Aviv, Israel.
This year, the refreshed Sheraton experience is set to be completed
in locations including Nashville, US; Toronto, Canada; Nice, France;
Kiev, Ukraine; and Xi’an, China. More than 40 hotels are expected to
sport the fresh look by end 2022.
At the heart of the new Sheraton experience is the lobby, which has been re-imagined as the “public square” of the hotel.
Signature elements such as the Community Table, a purpose-built
workspace that is custom designed with amenities including built-in
lighting, outlets and wireless charging stations, will anchor the lobby
and allow guests to work, eat and drink while soaking up the energy of
The Studios — which are set on raised platforms and enclosed with
glass— offer flexible spaces for collaborative working and connecting
with others in a less formal setting, while soundproof booths are placed
in strategic spots throughout the lobby as well.
An elevated F&B philosophy is also part of Sheraton’s reimagined
lobby experience, which will see the Coffee Bar Bar serving dining
options that are locally-sourced, easy to consume while working and
customisable to accommodate a wide-ranging tastes and time schedules of
As part of the revamp, guest rooms will sport new tools for
productivity, such as a height-adjustable work table, integrated power
and charging and layered lighting. The bathrooms have also been refitted
with new walk-in showers.
For Marriott Bonvoy Elite members and Sheraton Club level guests, the
Sheraton Club Lounge has also been updated with new F&B menus,
premium amenities, and enhanced connectivity.