InterContinental Hotels Group (IHG) has renamed itself IHG Hotels
& Resorts, while concurrently unveiling a fresh logo and full
reorganisation its 16-brand portfolio.
According to IHG, the rebranding effort is intended to position the
company as "more relevant and attractive to consumers," with its updated
logo and visual identity designed to appeal to a younger demographic,
IHG has also revamped the name of its IHG Rewards Club, removing
"Club" from the title and relaunching it as IHG Rewards. The company
said the move will better communicate that the loyalty programme is
"available to all."
On the reorganisation front, IHG has debuted four brand categories:
the Luxury and Lifestyle Collection, the Premium Collection, the
Essentials Collection and the Suites Collection.
The Luxury and Lifestyle Collection comprises IHG's Six Senses Hotels
Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels
& Resorts, Kimpton Hotels & Restaurants and Hotel Indigo flags,
while the Premium Collection includes Hualuxe Hotels & Resorts,
Crowne Plaza Hotels & Resorts, Even Hotels and Voco Hotels brands.
The Essentials Collection consists of IHG's Holiday Inn Hotels &
Resorts, Holiday Inn Express and Avid Hotels concepts, and the Suites
Collection includes extended-stay brands Atwell Suites, Staybridge
Suites, Holiday Inn Club Vacations and Candlewood Suites.
In the APAC region, Indonesia remains a key market for IHG Hotels
& Resorts, with the signing of the brand's first Hotel Indigo in
Jakarta, to open in 2022.
Source: Travel Weekly