. InterContinental rebrands to IHG Hotels & Resorts | Meetings & Conventions Asia

InterContinental rebrands to IHG Hotels & Resorts

Brand refresh includes new name, logo and reshuffle of its 16-brand portfolio.

InterContinental Singapore - Exterior
IHG has debuted four brand categories: the Luxury and Lifestyle Collection, the Premium Collection, the Essentials Collection and the Suites Collection. Pictured: InterContinental Singapore

InterContinental Hotels Group (IHG) has renamed itself IHG Hotels & Resorts, while concurrently unveiling a fresh logo and full reorganisation its 16-brand portfolio.

According to IHG, the rebranding effort is intended to position the company as "more relevant and attractive to consumers," with its updated logo and visual identity designed to appeal to a younger demographic, in particular.

IHG has also revamped the name of its IHG Rewards Club, removing "Club" from the title and relaunching it as IHG Rewards. The company said the move will better communicate that the loyalty programme is "available to all."

IHG Logo-210209
The new IHG Hotels & Resorts logo is designed to appeal to a younger demographic.

On the reorganisation front, IHG has debuted four brand categories: the Luxury and Lifestyle Collection, the Premium Collection, the Essentials Collection and the Suites Collection.

The Luxury and Lifestyle Collection comprises IHG's Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants and Hotel Indigo flags, while the Premium Collection includes Hualuxe Hotels & Resorts, Crowne Plaza Hotels & Resorts, Even Hotels and Voco Hotels brands.

The Essentials Collection consists of IHG's Holiday Inn Hotels & Resorts, Holiday Inn Express and Avid Hotels concepts, and the Suites Collection includes extended-stay brands Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations and Candlewood Suites.

In the APAC region, Indonesia remains a key market for IHG Hotels & Resorts, with the signing of the brand's first Hotel Indigo in Jakarta, to open in 2022.

Source: Travel Weekly


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