Hotel wrap: New brands popping up in Asia

Accor has rolled out the region's first Mondrian in Seoul, Hyatt gears up for UrCove's debut in China, while Avani adds its footprint in Vietnam

UrCove, a new hotel brand by Hyatt and BTG Homeinns Hotels Group – one of China’s largest hospitality names – will tap on the country's upper-midscale segment.
UrCove, a new hotel brand by Hyatt and BTG Homeinns Hotels Group – one of China’s largest hospitality names – will tap on the country's upper-midscale segment.

Accor and sbe unveil first Mondrian hotel in Asia

Asia Pacific's first Mondrian hotel has opened in a lifestyle district of South Korean capital Seoul, marking the fifth property worldwide to be launched following Los Angeles, New York, South Beach and Doha.

The partnership between Accor and sbe, Mondrian is a world-leading lifestyle brand, offering innovative design and creative concepts tailored to the local destination, with progressive dining and drinking experiences.

Boasting 296 guestrooms, the hotel features a range of dining and leisure spaces. The outdoor pool features a spacious viewing deck overlooking the city, while Altitude pool bar offers a range of exotic cocktails, mocktails and fine wines with casual bites.

Mondrian also brings Asia’s first Cleo restaurant to the lobby, delivering the brand’s famous blend of Miami vibes and Mediterranean cuisine. Privilege rooftop bar will curate a wide selection of whiskeys and wines, alongside eclectic live performances, while the Rumpus Room and Blind Spot provide more intimate settings for after-work drinks or to relax and chill with the sounds of an in-house DJ.

A 867-square-meter ballroom with integrated LED screen and five stylish meeting rooms provide the perfect backdrop for any celebration or event.

New Mondrian hotels are slated for Bordeaux and Cannes next year, while the Mondrian brand expects to grow its lifestyle hotel portfolio to approximately 15 properties by 2022 with soon-to-be announced Mondrian properties in Australia, the Dominican Republic, Germany, Puerto Rico, Singapore, and Vietnam.

Hyatt's first UrCove Hotel now accepting bookings

UrCove, a new hotel brand created under the joint venture of Hyatt and BTG Homeinns Hotels Group – one of China’s largest hospitality groups – has its first property available for reservations on

The UrCove brand, which will be largely based in China, is specifically designed to meet Chinese travellers’ preferences and to bolster Hyatt’s representation in the underserved upper-midscale segment in the country.

The first UrCove hotel, UrCove Shanghai Jing’an, is expected to open on October 1, 2020 in the prime location of the Jing’an Temple shopping and business area in Shanghai. The hotel is currently accepting guest reservations via Hyatt channels as well as Homeinns channels.

Members booking through Hyatt channels can earn and redeem points through World of Hyatt while guests booking through Homeinns channels can participate in BTG Homeinns Club, Homeinns Hotels Group’s loyalty programme, according to both joint venture partners.

World of Hyatt is offering members the opportunity to earn 500 Bonus Points for qualifying nights at UrCove Shanghai Jing’an through December 31, 2020, as part of World of Hyatt’s new hotel member offer.

Avani Hotels & Resorts bolsters Vietnam presence

The latest signing of Avani+ Ho Tram Resort, scheduled to open in the third quarter of 2023, will add to the brand's expanding footprint in Vietnam.

Currently, three properties are under construction in Ho Chi Minh City, Doc Let and Cam Ranh, with two hotels already in operation in Hai Phong and Quy Nhon.

Driving from Ho Chi Minh City, delegates will reach the beach town of Ho Tram in Ba Ria, Vung Tau Province, in under two-hours. Once completed, the beach fronting address will be part of Hai Vuong Tourism's larger 'Sanctuary' villa development: including a river, beach club, conference centre and pier. Avani+ Ho Tram Resort will offer 200 rooms and five 90sqm bungalows, while long-term investors or businesses can purchase the 268 units of one-to-three bedroom residences in the same area.

Delegates who prefer staying in can utilise the resort's events spaces that can accommodate up to 500 guests in the 684sqm flexible ballroom, plus two more meeting rooms for intimate events.

For incentives and play, the resort has two pools, a beach club, and pool bar serving local craft brews on tap. Just 2.5km away is the action-packed Ho Tram Strip 2.5 kilometres away - housing Vietnam's first open table casino, shopping, F&B, golf course, and a water park in the works.

Four Points by Sheraton headed to Phuket's Patong Beach

Phuket will soon see the introduction of the 600-room Four Points by Sheraton Phuket Patong Beach Resort, with Daryn Hudson appointed as its general manager ahead of its October 1, 2020 opening.

Business groups have their choice of events space, and options aplenty to unwind: three outdoor pools, beach club, five restaurants and bars.

Four Points by Sheraton Phuket Patong Beach Resort has followed Marriott International’s Commitment to Clean certification programme, and is also in the process of achieving the Tourism Authority of Thailand’s Amazing Thailand Safety and Health Administration certification.

The resort is also going contactless. Instead of the traditional front desk check in, the Marriott Bonvoy App offers a Mobile check-in and even key into rooms. All other in-stay requests and services can be processed via the app as well.

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