In the presence of an audience nearing 100 pax, Dusit International
demonstrated the new ways of enhancing hybrid meetings' experiences in
its properties throughout Thailand, including Dusit Thani Hua Hin where
the showcase was held.
The Thai hospitality brand has partnered with Future One for this
digital enhancement for its meetings sector. Chatuphol Sithichai and
Pornpimon Maneewatthana, the co-CEOs of Future One's parent company
Pixel One, whose background is in events planning, were also present to
trial the new technologies.
“You need a physical connection,” says Sithichai. “We tried to find an idea to keep connections going.”
The on-site meeting room was set up facing blocks set on curved
risers like an arena. Blank surfaces can either form a single screen or
each cube customised to display an attendee who is participating
remotely. The absence of individual monitors breaks down the boxed-up
feel of what is a part physical, part 3D Zoom meeting. The digital
software brand, which has become synonymous with remote working in
recent months, was chosen by Future One for its ease of use and ability
to host up to 1000 participants at any one time.
“For even bigger events, you can bring different Zoom accounts together,” Maneewatthana added.
Backgrounds can be customised to suit the users' needs or simply
select from a pre-existing library of images and videos. The speaker in
the meeting room stands in front of a green screen while the virtual
setting changes. Depending on the event, backgrounds can take on the
look of a video game or a more professional appearance.
For the demonstration, Dusit International group CEO Suphajee
Suthumpun chatted live with her executives and representatives based in
Manila, Hong Kong, Tokyo, Seoul, Bangkok, the Maldives, Dubai, London
and New York. Most of them have been unable to meet in person since
travel restrictions were imposed earlier this year. On their screens,
Suthumpun appeared in front of their Hua Hin property, the image shot by
Future One prior to the meeting.
The set-up is more than just window dressing. “The virtual elements
ensure that the meeting is not boring,” said Maneewatthana. “The
engagement of the participants is quite high.”
Explaining that “our company provides creative content technology,”
Maneewatthana added that using digital technology to enhance the meeting
experience at a time when people cannot always meet in person was a
natural extension of their business.
Planners can pick from Future One's various production services such
as shooting and editing of videos, which provides all the cameras, green
screens, props and staff needed to conduct the meeting on the day. Fees
for the service start from 150,000 baht (US$4,804), and includes the
rental of the meeting room.