Accor's 25hours brand comes to Sydney

Al fresco event space and social dining concepts set to open in one of the city's coolest neighbourhoods.

25hours Sydney Paddington 2
25hours Sydney is the second 25hours Hotel in Australia, after plans for 25hours Melbourne were revealed last year. Photo Credit: 25hours Sydney

Accor has announced a joint venture with Sydney developer Central Element and property investor Boston Global (CEBH) to launch the city's first 25hours Hotel by end 2022.

With other outposts in Cologne, Berlin, Vienna, Hamburg, Munich, Dusseldorf, Paris and Dubai, 25hours Hotels' emphasis is on social dining concepts, adventure and design that creates a vibrant community hub.

“We often talk about being the heart and the living room of a district. This isn’t just marketing jargon. We are inspired by Lulu dans ma rue, a non-profit neighbourhood concierge service in Paris," said 25hours Hotels’ co-founder and CEO Christoph Hoffmann.

Sydney's outpost will be located at 1-11 Oxford Street, Paddington, the heritage building dating back to 1911 when it first opened as the West’s Olympia Theatre. The choice address in close proxy to South Dowling Street, Victoria Street and Barcom Avenue makes it convenient for guests to explore the city's diverse culture and creative scene, also close to retail, restaurants and parklands.

25hours Hotel Sydney will offer 105 keys, spread over 5,550sqm. A host of creatives will oversee its design, including award-winning Australian architecture firm Tonkin Zulaikha Greer, Hong Kong's A Work of Substance designing the rooms, public areas and events spaces, while Sydney-based interior designers Acme & Co will work on the hotel’s F&B areas.

Some amenities include the rooftop bar overlooking Oxford Street and Sydney’s eastern suburbs and harbour, a central courtyard in the middle of the hotel which will be used to host live events, conference facilities, a fitness centre, and a cafe.

“It has been our long-term vision to create a hotel of stature and presence in the heart of Sydney. We are delighted that in 25hours, we have found the perfect partner for this unique building. 25hours will be a hotel characterised by personality and charming, relaxed service, enriching Oxford Street and the city’s culinary and bar scene," said Wayne Chivas of CEBH.

Simon McGrath, CEO Accor Pacific, said, “The building itself is in an incredible location and has enormous potential, and the open areas such as the rooftop bar and the central courtyard will allow us to truly bring our new hospitality concept to life. With CEBH we have an experienced partner at our side, who will bring skill and thoughtful detail to the project".

25hours Sydney is the second 25hours Hotel to enter Australia, after plans for 25hours Melbourne were revealed last year.