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M&C Asia Connections unites MICE players

Second edition of buyer-meet-seller event builds up community of MICE professionals when it matters most. 

Some 120 delegates joined the premier virtual B2B event.
Some 120 delegates joined the premier virtual B2B event.

The second edition of M&C Asia Connections Virtual (MCAC) returned on 15 July 2021, bringing together APAC's event professionals as they prepare for the future.

"Although the one-to-one table-top event was held virtually, we were heartened to witness our MICE industry stakeholders and event planners dedicating good quality hours of networking and business discussions, pledging a common allegiance to build stronger bonds with regional peers in the MICE fraternity," stated Irene Chua, vice president and group publisher, Asia at Northstar Travel Group, an affiliate of organiser Northstar Meetings Group.

Connections more important than ever

The event provided an important platform to stay connected with the MICE community, delegates agreed.

Representatives logged on from Singapore, Hong Kong, Sabah, as well as Seoul, which returned to the B2B event with a full Pavilion, while Taiwan led a delegation of 12 exhibitors.

On attending MCAC for the second time, Kochia Cheng from MEET Taiwan remarked: "Buyers are sincere and serious, and while they know there's no short-term travel for now, they are still keen to understand [Taiwan's] entry procedures, destination updates, and groups are willing to spend more.

"For MEET Taiwan, getting businesses is not the key for participating in this event. Most importantly it's about using this event to hear and connect with everyone in the region and keeping one another encouraged during this time."

Sunita Amarnani from Hyperlink added: "We have no idea when borders will reopen, so we can't wait for travel to restart before we start having conversations again. MCAC is a great platform for us to keep business and relationships alive. It's not a case of being out of sight, out of mind. What's even more important is that we continue to stay connected."

MCAC 2021 marked the third time Stanley Yew from Pacific Arena signed up for the B2B meet.

He observed that virtual events was still a relatively fresh concept during the event last year. This year, with more growing accustomed to the virtual format, the focus can fall more on "connecting and building relationships", and keeping up to date with the latest happenings.

Thumbs up for simulating live engagement

Mingkwan Metmowlee of Asia Holidays Agency woke up early to attend the event. "It’s almost like going to a live tradeshow," the immediate past president of ASEANTA and current advisor quipped.

As a first-time attendee of MCAC, Metmowlee felt that it was a good and interactive platform, and hoped to use her experience gained through the virtual event to share with members of ASEANTA.

Commenting on the virtual platform, Mike Song of Conrad Seoul
described the experience as akin to "playing a game". The event was still able to deliver "strong engagement", while offering easy navigation between tables and floors, and smooth transition into one-on-one networking session.

Virtual edition grows from strength to strength

A flagship event of Northstar Meetings Group’s industry-leading brand M&C Asia, MCAC 2021 built on last year's physical-to-virtual pivot, delivering a series of pre-scheduled appointments, interactive networking opportunities, and an expert panel session.

This year, the invitation-only online business exchange concluded with 120 delegates completing a combined 535 appointments on the virtual show floor.

MCAC will also stage a global edition of the premier B2B event come 15 September, connecting international event planners with suppliers in Asia.

Further programme details for M&C Asia Connections global 2021 will be revealed in the coming weeks. For more information contact email regional sales director, Whey Whey Ng at [email protected]

Register your interest today.


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