M&C Asia Connections Virtual launches today

Northstar Meetings Group’s flagship event is back, with an all-new virtual platform and a host of digital engagement tools.

This year's edition of M&C Connections has been reimagined as a virtual experience with pre-scheduled appointments, interactive networking opportunities, and a live panel discussion that will address the industry's biggest concerns.
This year's edition of M&C Connections has been reimagined as a virtual experience with pre-scheduled appointments, interactive networking opportunities, and a live panel discussion that will address the industry's biggest concerns.

SINGAPORE — The flagship event of Northstar Meetings Group’s industry-leading brand M&C Asia, M&C Asia Connections (MCAC) returns today (26 August), with an all-new virtual experience.

An invitation-only business exchange, MCAC 2020 was originally planned as a week-long event in Singapore, but has now been reimagined as a one-day virtual experience with a series of pre-scheduled appointments, interactive networking opportunities, and an expert panel of industry leaders who will discuss on how they successfully transformed their business in the wake of Covid-19.

“As our very first virtual event in Asia, this is a milestone for Northstar Travel Group. We remain committed to supporting the recovery and future growth of the meetings and travel industry across Asia — and our pivot to the digital world is testament to this,” said Irene Chua, vice president and group publisher, Asia at Northstar Travel Group.

Backed by the company’s comprehensive global MICE database and reputable brands, MCAC Virtual is set to welcome more than 100 delegates for 650 pre-scheduled one-to-one appointments, which will be spread across four floors of virtual meeting space. There's also sponsored lounges with interactive video content, and live collaborative tools to help planners and suppliers exchange ideas.

The objective: Connecting pre-qualified event planners from associations, corporations, incentive travel companies, and agencies from the Asia-Pacific region with Asian suppliers such as hotels, resorts, convention bureaus, and destination management companies.

And the key difference this year? Delivering a virtual B2B event with a unique hybrid element.

A team of nearly 25 Taiwan delegates will attend the event at a centralised hotel venue, adding a hybrid element into the event.
A team of nearly 25 Taiwan delegates will attend the event at a centralised hotel venue, adding a hybrid element into the event.

With more than 20 suppliers attending from Taiwan, including tour operators, hotels, DMCs and MEET TAIWAN convention bureau, the group will gather in a centralised meeting room in Taipei to conduct appointments throughout the day — effectively making MCAC Virtual a hybrid event. 

Chua added: “Virtual events like M&C Asia Connections, will help buyers and sellers conduct business and create a sense of community. Over the course of the day, our attendees will have valuable opportunities to meet, network and learn from each other. We are grateful to our sponsors and partners for their ongoing support and commitment to the Asian meetings industry.”

Follow live updates on social media via #MCAC2020 and stay tuned for our post show coverage next week.

 



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