SINGAPORE — The flagship event of Northstar Meetings Group’s industry-leading brand M&C Asia, M&C Asia Connections (MCAC) returns today (26 August),
with an all-new virtual experience.
An invitation-only business exchange, MCAC 2020 was originally planned as a week-long event in Singapore, but has now been reimagined as a one-day virtual
experience with a series of pre-scheduled appointments, interactive
networking opportunities, and an expert panel of industry leaders who
will discuss on how they successfully transformed their business
in the wake of Covid-19.
“As our very first virtual event in Asia, this is a milestone for Northstar Travel Group. We remain committed to supporting the recovery and future growth of the meetings and travel industry across Asia — and our pivot to the digital world is testament to this,” said Irene Chua, vice president and
group publisher, Asia at Northstar Travel Group.
Backed by the company’s comprehensive global MICE database and
reputable brands, MCAC Virtual is set to welcome more than 100 delegates
for 650 pre-scheduled one-to-one appointments, which will be spread across
four floors of virtual meeting space. There's also sponsored lounges
with interactive video content, and live collaborative tools to help planners and suppliers exchange ideas.
The objective: Connecting pre-qualified event planners from
associations, corporations, incentive travel companies, and agencies
from the Asia-Pacific region with Asian suppliers such as hotels,
resorts, convention bureaus, and destination management companies.
And the key difference this year? Delivering a virtual B2B event with a unique hybrid element.
With more than 20 suppliers attending from Taiwan, including tour
operators, hotels, DMCs and MEET TAIWAN convention bureau, the group
will gather in a centralised meeting room in Taipei to conduct
appointments throughout the day — effectively making MCAC Virtual a
Chua added: “Virtual events like M&C Asia Connections, will
help buyers and sellers conduct business and create a sense of community.
Over the course of the day, our attendees will have valuable opportunities to meet, network and learn from each other. We are grateful to our sponsors and partners for their ongoing support and
commitment to the Asian meetings industry.”
Follow live updates on social media via #MCAC2020 and stay tuned for our post show coverage next week.