Business Events Victoria hopes to draw business event visitors to regional Victoria’s range of destinations. AdobeStock/Amy King
The Victorian Government has launched a new round of the Regional Business Events Program to attract conferences, trade exhibitions, seminars, corporate meetings, and incentive programmes to regional Victoria.
Delivered by Business Events Victoria and the Melbourne Convention Bureau, the programme offers two funding streams.
Strategic Acquisition Events can receive grants of up to A$50,000 (US$34,352) for eligible events with at least 25 delegates, while International Incentive Events are eligible for up to A$200 per delegate for new international incentive events hosting a minimum of 10 delegates.
Funding can cover costs such as accommodation, venue hire, food and beverage, transport, and other event-related expenses for events held before 31 March 2028.
The previous round of funding supported 80 new business events, attracting more than 6,530 delegates and generating approximately A$16.5 million in economic benefits for regional communities, according to Business Events Victoria.
Minister for Major Events Anthony Carbines said the grants would help regional towns host more business events, boosting local economies and keeping businesses active throughout the year.
Adeline Keh, eeecutive officer of Business Events Victoria, highlighted that the programme showcases Victoria’s regional destinations and experiences, while Melbourne Convention Bureau CEO Julia Swanson noted that the initiative supports visitation, local businesses, and job creation.
For eligibility requirements and application details, organisers can visit the Business Events Victoria website for Strategic Acquisition Events or the Melbourne Convention Bureau website for International Incentive Events.
The Regional Business Events Program is funded by the Victorian Government through the Community Support Fund.