Malaysia Convention & Exhibition Bureau (MyCEB) has launched the MyTripleE 2.0 campaign at this year’s IBTM World.
The Malaysia Convention & Exhibition Bureau (MyCEB) is showcasing the destination as a premier location for global business events, with the launch of its MyTripleE 2.0 campaign at this year’s IBTM World.
MyTripleE 2.0 builds upon an existing campaign that aims to redefine Malaysia’s business events sector through three core initiatives: ‘Excel, Elevate, and Enliven’. Each initiative caters to both regional and international markets, with MyCEB extending both financial and non-financial support to qualifying applicants.
Through MyTripleE 2.0, MyCEB seeks to engage more stakeholders and enhance Malaysia’s competitive edge, empowering the sector’s growth and sustainability in the global business events industry.
Noor Azlan, director, business development of MyCEB said: ““Our objective is to solidify Malaysia’s reputation as a preferred global destination for business events. IBTM World allows us to share Malaysia’s diverse capabilities with the international community, forge invaluable connections, and generate impactful business leads. We are focused on securing new partnerships, strengthening existing ones, and driving economic growth through this platform.”
The campaign at this year’s IBTM World, taking place in Barcelona from 19-21 November, was unveiled during a ribbon-cutting ceremony at the Malaysia Pavilion, where the destination will be hosting appointments with international buyers.
Malaysia is highlighting its strengths in industry innovation and sustainability, with MyCEB joined by a number of co-exhibitors including Kuala Lumpur Convention Centre, Malaysia International Trade and Exhibition Centre, Borneo Convention Centre Kuching, Malayan Safaris, Penang Convention & Exhibition Bureau, Mandarin Oriental Kuala Lumpur, Amari Spice Penang and Asian Trails.