General view of Monaco-Ville - Le Rocher Photo Credit: Benjamin Vergely
With a legacy rooted in luxury, elegance, and impeccable service, Monaco presented itself as high-end MICE and incentive travel destination at The Meetings Show Asia Pacific (TMS APAC) 2025, under the campaign “Like Nowhere Else.”
“As a globally recognised luxury destination, Monaco offers more than just glamour: it offers meaning. Choosing Monaco is a sincere way to incentivise top performers with an unforgettable experience that reflects their success,” said Yew Zhi Heng, marketing manager at the Promotion Bureau of the Principality of Monaco.
“The Principality offers the perfect setting for today’s glitzy, jetsetter, but also eco-conscious lifestyle, coveted by the millennials and Gen Z participants,” added Yew.
With growing interest from Asia’s outbound MICE sector, Monaco is doubling down on its engagement. The Monaco Convention Bureau, supported by its Asia office in Singapore, actively supports planners across the region, offering destination training, hands-on bid support, and seamless coordination with local partners.
From world-class events to world-class venues
Monaco boasts an event portfolio which include global flagships like the EY World Entrepreneur of the Year Award, LuxePack, and the Aesthetic and Anti-Aging Medicine World Congress - all of which return year after year, according to Yew.
A recent standout was the Forbes Travel Guide Summit, where Monaco showcased its ability to host bespoke events at scale. The Principality hosted 350 VIP guests with exclusive access to Salon Rose at the Casino de Monte-Carlo, the Café de Paris, and the Diamond Suite at the Hôtel de Paris.
A major symbol of Monaco’s forward momentum is the expansion of the Grimaldi Forum Monaco – the largest convention centre in Southern France. With 6,000 sqm of new indoor space and 2,000 sqm of open-air terraces, it has increased capacity by over 50%, offering a more versatile canvas for events of all sizes. This adds to existing iconic venues such as Le Grand Salon at the Fairmont Monte-Carlo, the Oceanographic Museum of Monaco and the Salle des Etoiles.
Furthermore, with its growing focus on sustainability, Monaco is also redefining what luxury means for a new generation of travellers. Its Sustainable Event Manager’s Guide is one of many resources showcasing Monaco’s commitment to eco-conscious planning.