Marina Bay Sands. Photo Credit: MBS
Singapore's iconic Marina Bay Sands (MBS) has taken the business events scene to new heights with its Bay Precinct Strategy.
Launched earlier this year, this visionary approach has forged
partnerships with 10 hotels, attractions, retail malls, and service
providers in the Marina Bay area to offer an expansive ecosystem of
services and experiences for international event planners.
Collaborating with hotels like Pan Pacific Singapore, Mandarin
Oriental, Ritz Carlton, Fullerton Hotel, and many others in the
vicinity, MBS has expanded its offerings to provide international event
planners greater options. The alliance also includes cultural gems like
Gardens by the Bay, Esplanade, Victoria Theatre, National Gallery
Singapore, and culinary delights such as Satay by the Bay and
Makansutra.
“This cross-sector alliance aims to create quintessential trails that
showcase Singapore's multi-faceted charm in various ways, such as
gastronomy, wellness, hotel experiences, arts, culture, and
attractions,” said Ong Wee Min, MBS VP of Sales & MICE.
Event organisers will have the opportunity to conceptualise and curate interest-based trails tailored to their attendees' preferences and itineraries, thereby expanding the scope of their events and offering a broader and more enriching experience that extends beyond a single venue.
Ong Wee Min, VP of Sales & MICE, Marina Bay Sands
Key exhibitions like the International Trademark Association (INTA)
and Tax Free World Association (TFWA) have embraced this new approach,
housing their delegates with hotel partners around the Bay while
conducting core activities at MBS.
To elevate guest experiences further, MBS has introduced a series of
captivating festivals that immerse visitors in thematic and interactive
activities. Early this year, it launched its art festival and in May it
had a gastronomy event comprising 30 dining concepts such as a Six Star
Dinner at ArtScience Museum, and a French wine cave. The festivals
continued into June and July with a wellness theme, followed by music
and fashion events in July and October.
The Bay Precinct Strategy has led to a transformation in event
planning, moving from singular events to awe-inspiring extravaganzas
spread throughout MBS and partnering hotels.