Marina Bay Sands unveils 'precinct strategy' for events

The integrated resort will tap the combined strength of hotels and attractions in the area to woo international event planners.

Through collaboration with other hotels, service providers, attraction operators and restaurants near its precinct, Marina Bay Sands is committed to innovation and driving benefits beyond its own corners.
Through collaboration with other hotels, service providers, attraction operators and restaurants near its precinct, Marina Bay Sands is committed to innovation and driving benefits beyond its own corners.

Marina Bay Sands Singapore has recently completed the first phase of its US$1 billion reinvestment programme, which saw the makeover of over 850 rooms in Towers 1 and 2 and the increase of its ultra-luxe suites from 137 to 422.

Along with its transformation, MBS has also unveiled a new approach to its MICE strategy, tapping on its enhanced offerings as well as teaming up other businesses and attractions.

Under its Bay Precinct Strategy, MBS has partnered with 10 other hotels in the vicinity, including the Fullerton Hotel, JW Marriott Hotel, and Ritz Carlton, to leverage their strengths and assets to offer an expanded offering for international event planners looking to host their events in Singapore.

Such a strategy will enable MBS to offer clients an enlarged platform and direct access to different services around the Bay, opening up the playing field. This empowers event planners to harness the best-in-town offerings to conceptualise their desired event experience.

Marina Bay Sands completes 850-room renovation and collaborates with 10 other hotels in Singapore to expand offerings for international event planners.
Marina Bay Sands completes 850-room renovation and collaborates with 10 other hotels in Singapore to expand offerings for international event planners.

The integrated resort is also collaborating with other service providers and attractions around Marina Bay, such as Gardens by the Bay and Satay by the Bay, Makansutra, Esplanade, Victoria Theatre, and National Gallery Singapore, to create quintessential trails that focus on exploring Singapore's multi-faceted charm in different ways, such as gastronomy, wellness, hotel, and arts, culture, and attractions.

Marina Bay Sands COO Paul Town stated that "authenticity, mass customisation, sustainability, and wellness are some of the key drivers that will fundamentally shift the tentpoles of how future events are designed."

This cross-sector alliance is a critical step to amass and present a directory of specific partner capabilities to facilitate the design of a highly personalised event programme, according to MBS.