Marina Bay Sands Singapore has recently completed the first phase of
its US$1 billion reinvestment programme, which saw the makeover of over
850 rooms in Towers 1 and 2 and the increase of its ultra-luxe suites
from 137 to 422.
Along with its transformation, MBS has also unveiled a new approach
to its MICE strategy, tapping on its enhanced offerings as well as
teaming up other businesses and attractions.
Under its Bay Precinct Strategy, MBS has partnered with 10 other
hotels in the vicinity, including the Fullerton Hotel, JW Marriott
Hotel, and Ritz Carlton, to leverage their strengths and assets to offer
an expanded offering for international event planners looking to host
their events in Singapore.
Such a strategy will enable MBS to offer clients an enlarged platform
and direct access to different services around the Bay, opening up the
playing field. This empowers event planners to harness the best-in-town
offerings to conceptualise their desired event experience.
The integrated resort is also collaborating with other service
providers and attractions around Marina Bay, such as Gardens by the Bay
and Satay by the Bay, Makansutra, Esplanade, Victoria Theatre, and
National Gallery Singapore, to create quintessential trails that focus
on exploring Singapore's multi-faceted charm in different ways, such as
gastronomy, wellness, hotel, and arts, culture, and attractions.
Marina Bay Sands COO Paul Town stated that "authenticity, mass
customisation, sustainability, and wellness are some of the key drivers
that will fundamentally shift the tentpoles of how future events are
This cross-sector alliance is a critical step to amass and present a
directory of specific partner capabilities to facilitate the design of a
highly personalised event programme, according to MBS.