Group booking platform enhancements part of the group’s shift away from more manual inquiry-based processes. Photo Credit: Wyndham Hotels & Resorts
Wyndham Hotels & Resorts has rolled out enhancements to its group booking platform to provide real-time visibility and centralise management of group bookings.
Powered by Groups360 and its GroupSync Housing platform, the enhancements build on earlier initiatives to reduce reliance on traditional RFP processes and enable instant online group bookings across its portfolio.
In 2023, Wyndham partnered Groups360 to roll out instant online booking for group travel. Integration with GroupSync allowed planners to directly book group room blocks without needing to engage in a traditional RFP, a departure from the older, more manual inquiry-based process.
The upgraded platform now includes a real-time dashboard allowing for tracking and managing of group reservations in one place, reducing the need for spreadsheets and back-and-forth with hotel teams.
Each group also gets a fully personalised booking page, allowing guests to access key information or book at the group rate, and without logins or promo codes. All bookings are directly integrated and synced with hotel systems.
The system also enables guests to extend their stays before or after the main event, giving planners fewer exceptions to manage and hotels more opportunity to capture revenue.
Wyndham said the latest platform enhancements are available at no additional cost to planners or franchisees and are designed to support a wide range of group travel use cases, including corporate offsites, long-stay business projects and multi-location programmes.
In parallel with the platform upgrade, Wyndham has expanded how it sources corporate and group demand by integrating with third-party group travel platforms commonly used by event organisers, sports and education groups, and large-scale programmes.
The strategy, Wyndham says, connects franchisees to high-volume, repeat group business.