Face recognition technology can gather attendee data with no need to scan badges or QR codes. Photo Credit: Adobe stock/Goffkein
Brand experience agency, Strata, offers its predictions on the top event tech trends for this year.
More personalisation
Personalisation opportunities now exist to personalise content to
individuals dynamically, matching the mood and environment. Two examples
of this personalisation include 3D Audio Beam forming, such as the
HOLOPLOT speakers used at ABBA Voyage. This beams highly directional
sound to a specific audience or space. In a conference environment, the
speaker could be translated into a different language instantaneously in
different parts of the room.
Facial recognition is next. Unobtrusive face recognition technology
can gather attendee data with no need to scan badges or QR codes. This
can be General Data Protection Regulation compliant in a fully opted-in
closed environment. Room engagement could also be measured based on
facial expressions whereby event speakers could detect the mood of an
audience through feedback from the tech, changing their energy or
delivery accordingly.
Sustainable products
Two examples of sustainability in event technology include PET
eco-fabric which uses dye sub-printing and water-based inks to
significantly reduce emissions compared to traditional print. For every
roll of material that goes through the printers, 3,000 bottles are saved
from ending up in the ocean or landfill.
The second is green mobile power. Green mobile power is an
eco-efficient power generation and storage solution for events, allowing
companies to operate far more efficiently and cost-effectively while
reducing their overall impact on the environment. Large-scale outdoor
events can now run off this greener energy source.
Immersive tech
Improvements in LED resolution, power and price point mean
translucent screens, on a massive scale, can now add new dimensions to
event spaces, product launches and exhibitions.
The Vegas Sphere – mapped with flexible LEDs and functioning as a
giant video screen inside and out, produces video which dynamically
changes throughout a show. Flexible LEDs can be used on projects of all
sizes, not just enormous Vegas venues.
Source: M&IT