Radisson Hotel Group has unveiled the latest development in its
digital strategy, which includes digital replicas of hotels and virtual
tours of venues that can be accessed via computers, smartphones, or VR
The group's immersive virtual tours now offer guests more than just a
digital replica of the hotel; they also include floor plans and
dollhouse views to provide a more in-depth and interactive experience.
Radisson's "Immersive Experience" proposition, which is now available
in 29 languages and personalised for over 60 regions, builds on the
immersive content for meeting planners launched last year.
The hotel group's first-ever meetings and events booking engine
integrates immersive experiences, allowing planners to search, explore,
and book venues and set-ups quickly. This technology benefits both
planners and in-house teams, as the latter can showcase different
meeting room set-ups through any smartphones or VR goggles.
Radisson claims that the immersive content has proven to be a
powerful tool in boosting the performance of its Meetings and Events
business. The hotel group reports that immersive experiences have
resulted in over 35% growth in qualified M&E inquiries and a 12%
increase in booking conversions.
The project has been led by the Digital Experience Center of
Excellence, a multicultural in-house team of digital experts in charge
of bringing the online experience of the group's hotel portfolio to
life. To date, 86 hotels have integrated virtual tours into their hotel