More people will be able to access and use the AudienceDNA profiling tool following its relaunch at the end of this year, marking a win for diversity and inclusion in the events industry. Photo Credit: Adobe Stock/THANANIT
Global events and engagement agency Live Group will be relaunching AudienceDNA, an audience-profiling tool for the events industry. Set to launch by the end of this year, the platform will further elevate audience experiences through AI and machine learning, enabling businesses to better understand and engage with their audiences in real time.
This comes as the agency continues to invest in event management insights that fuse technology, audience understanding, and unique data-driven, approaches to experience design.
The relaunch will make the product more accessible to a wider audience, enabling broader understanding across event audiences, allowing delegations to embrace their differences.
“AudienceDNA is a philosophy that helps us, and our clients, reframe the way we communicate, engage and design event environments,” said Bruce Rose, head of strategy, Live Group.
“It helps organisations to collect data from the moment delegates register and throughout the event. This deepens their understanding of diverse audience behaviours, paving the way for more meaningful, personalised engagement.”
The AudienceDNA product and technology decodes people’s learning, communication and networking styles, derived from 16 distinctive personality profiles. Live Group has also stated that this latest development of AudienceDNA represents a breakthrough in the unfulfilled promise of personalisation.
Stephen D. Pickett, managing director, Live Group, said, “The latest technology allows us to process massive amounts of data faster, be able to draw insights from it, and feedback to our digital platform constantly, making dynamic personalisation down to individual level feasible.”