Gevme powers real-time insights at The Meetings Show APAC

It’s widely acknowledged that conversations and discussions at events serve as invaluable sources of information and content. Attendees often find themselves furiously jotting down notes or typing away on their devices as industry experts share their insights and opinions.

However, even the most meticulous note-taker can inadvertently miss key information, resulting in what Jonathan Easton, VP of design at Gevme, calls a "content leak."

“There’s a significant amount of original content of great quality that’s being generated,” he explains, “but this treasure trove of content is not being used and tapped into. The potential to leverage this content and repurpose it for marketing purposes, as well as augment the attendee experience and generate insight in real-time is real.”

Event insights with AI

Enter snapsight, Gevme’s offering aimed at real-time analysis of streaming content and generation of insights, summaries and key takeaways from live sessions.

snapsight’s capabilities were on full display at The Meetings Show Asia Pacific, where the summarisation and key takeaways of each session were displayed in real time on the stage’s screen – attendees were able to scan a QR code shown onscreen to access these takeaways alongside a visualisation called the Idea Cloud on their mobile devices.

Leveraging AI technology, the team also used audio captured during event sessions to generate customised whitepapers that would shared with venues, destinations, associations, planners and suppliers at the end of show.

“[With snapsight] attendees can browse the key takeaways of other sessions they might have missed,” said Easton. “We believe this represents a golden opportunity to extend the value proposition of event content far beyond the last day of the event.”