EventsAir tests promise of AI for live decision-making

Want to know what sessions are underperforming as the event is happening? Air Intelligence has data-backed, real-time answers.

Conversational event support for both delegates and planners.
Conversational event support for both delegates and planners. Photo Credit: EventsAir

Event management tech provider EventsAir has launched Air Intelligence, a new AI layer it says moves beyond navigating systems or report generation to allow planners to interact with events in real time.

Positioned by the company as a “first-of-its-kind” offering – a familiar claim in a crowded AI market – Air Intelligence is better understood as a suite of conversational and decision-support assistants built into the EventsAir platform, with early signs of emerging agentic potentials.

The launch includes an Attendee Assistant, which acts as an in-app conversational guide for delegates, and a Content Assistant for event communications.

The feature that supports the company’s claim of allowing planners to interact with event data in real time is still in the development stage.

Named Planner Assistant, the upcoming feature promises natural-language querying across the full event dataset, from registrations and revenue through to session engagement, speaker performance, and attendee behaviour.

Answers are delivered instantly, with context that supports confident decision-making while the event is still running.

CEO Paul Trappett said: “We’re building Air Intelligence at a moment when the role of software is changing. For too long, event professionals have had to work around systems, rather than with them. With Air Intelligence, we’re introducing intelligent assistants that are evolving towards agent-like capabilities, working alongside planners to interpret data, surface insights, and take appropriate actions in real time.”