Clients show keen take-up of meetings and events app, says FCM

FCM a leading travel management company for national companies, government ministries and MNCs with a global reach in over 100 countries, has reported keen take-up among clients for its Meetings & Events app since it was launched in November 2022.

The company has debuted several proprietary client solutions over the last 12 months including a new omni-channel platform featuring a ‘first of its kind’ customised end-to-end user experience. It has also expanded its specialist services through FCM Meetings & Events.

Its Meetings & Events app is a dedicated service for clients and is integrated with the registration tool where travellers can register themselves for confirmed travel. The agenda of the event is in one place so this avoids sending multiple emails to travellers.

Some of the benefits include providing clients with a customised application with customer and event branding. For example, the welcome page can be designed with the customer’s logo and group/event theme.

The app offers a personalised day to day itinerary to each meeting delegate, according to individual flight or hotel. It also contains a vast amount of travel information such as the climate, currency, and shopping.

Among its other offerings are the ability to provide sourcing for venues, risk management, visa and insurance services, policy development, data analytics and reporting, alongside event management and production of virtual, hybrid and live events.

Said FCM meetings & events leader, Manpreet Bindra: “We can receive instant feedback from the customer during the tour. The travellers can also share event pictures through the app. This app not only elevates the guest's experiences but serves as a communication channel.

“Attendees can get real-time communications and instant updates via their phones eliminating the need for them to check their emails, reducing the risk of missing key information as their agendas are typically packed with multiple meetings and events in a day.”

As the flagship corporate travel arm of the ASX-listed Flight Centre Travel Group, FCM has been experiencing a steady annual growth rate of demand at 12% year on year for in-person meetings, and recently announced a global expansion of its business.