Event technology developed and tested locally by the Australia-based company. Photo Credit: AdobeStock/ipopba
Connected Event Group has launched Connected Apps, a new business unit focused on developing custom event apps, digital tools, fast websites and AI-powered automation for live event environments.
According to the company, Connected Apps was created to address a gap between visually polished event technology and solutions that function reliably on site during live productions.
Drawing on Connected Event Group’s more than 20 years of experience delivering live events, the new unit will deliver a range of custom digital solutions, including event apps for conferences, exhibitions, festivals and brand activations; interactive touchscreen and multi-screen experiences; custom business applications and workflow automation; mobile-first event and campaign websites; and AI-powered tools aimed at reducing manual processes.
All solutions are designed and developed locally by teams working directly within the events industry, with the aim of maintaining continuity from concept through to on-site delivery.
With the launch, Connected Event Group also released the Event App Playbook, a free industry resource featuring 18 interactive event app concepts that have been tested in live event settings.
These include live audience polling integrated with stage effects, phone-as-gamepad competitions, interactive digital mosaics, RFID-enabled experiences and step-based challenges that unlock content, rewards or locations. Each concept is accompanied by notes on feasibility, timelines and audience impact.
The Connected Apps website is now live, with the Event App Playbook available for download.